In this web-driven world, everyone knows you need a website for your business.
But if you’ve ever tried to build a website, you’ve likely been intimidated by the number of steps it takes to create a basic website the traditional way.
Well, what if I told you there is a better solution that is easy to build and will guide visitors through the sales process ensuring that you get more sales than you would on a website?
You might be thinking, “Why would I need something other than a website? Everyone knows you need a website.”
But creating a website for your business doesn’t mean that anyone will purchase from it. Traditional websites often confuse visitors, allowing them to get lost and leave.
And not only do websites convert less, but they also require a domain, hosting, and coding to build.
A funnel is easy to build and you will have a better chance that you will make money, rather than launching a website and hoping it works.
We’re here to walk you through the options for how to build a website: the tough way or the ClickFunnels way.
Disclosure: Some of the links below are affiliate links, which means that if you choose to make a purchase, Passive Income Streaming™ will earn a commission. This commission comes at no additional cost to you. We’d like to thank you for your support.
How to Build a Website the Tough Way
Creating a website for your business sounds easy at first until you start looking into the traditional options.
First, you have to purchase a domain. You have to find a domain name that isn’t already taken, and pay a fee to purchase it.
But that’s not all. Once you have a domain, you have to get a hosting company to host your website on their servers. This requires fees as well.
But that’s still not all. You have your domain and hosting, but you still don’t have a website.
There are a couple of different options for building your traditional website.
You could build a custom website which requires an expertise in coding to accomplish, or you could build a website using a content management system that has basic website templates that you can use.
Assuming that as a business owner you don’t have the coding expertise necessary to build your own website, you would need to hire a web developer to build your custom website for you.
Hiring a developer is expensive, and their finished product isn’t built to convert visitors into customers.
The other option, using a popular content management system like WordPress or Shopify, provides limited template options, meaning you end up with a basic website without customizable structure or automation.
Whether you build a custom website or use a CMS, you have to figure out which pages you want your site to consist of and how they will look.
You have to figure out how you will use design elements throughout your website and plan and write the content that will go on each page.
In case you’re not catching on by now, building a website takes a ridiculous amount of work.
As a business owner, you don’t have time to waste on a DIY website project.
In the time that the internet has been around, this process has changed very little. The internet may be faster and look better than before, but the process it takes for a business owner to build a website is very much the same as it was in 2005.
But it doesn’t have to be this way.
ClickFunnels is the modern way to build a website, and while it acts as a replacement for a traditional website, it also guides each visitor through the sales process, qualifying leads at each step, and ensures that visitors will convert and you will make money.
How to Build a Website the ClickFunnels Way
Building a website the ClickFunnels way is faster and easier than building a traditional website, and you’ll end up with an effective sales funnel that will close more sales than a traditional website would.
ClickFunnels is an easy-to-use software that business owners can use instead of a traditional website to sell their products or services.
Creating a funnel does not require you to buy a domain, pay hosting fees, plan webpages, or do development work.
Just like a regular website, funnels include webpages, forms, checkout, and fulfillment processes. Your funnel will be a fully functioning store for your products or services, without the hassle.
The purpose of ClickFunnels is to provide business owners more value than they would get from a traditional website, without the work required to build a website.
The concept of the sales funnel is not new to the sales industry, but often businesses don’t know how to apply it to their online stores.
Once you understand the importance of taking people through the steps of the sales funnel, you will see that there is no better way to sell products online.
The ClickFunnels interface allows you to easily and efficiently create your funnel through tried-and-true funnel templates depending on your industry, product, and value ladder.
They are based on market research and testing to figure out which funnel structure each audience reacts to the best.
The secret is, every business doesn’t have to do their own research. The odds are someone has sold a similar product or sold to a similar audience as you are.
And if you want to customize your funnel to fit your business even better, you can add elements and put the pieces of the funnel together in any order that you want!
With ClickFunnels, instead of wasting time figuring out how best to sell the product or how best to sell to your audience, you use the proven method that others have used to successfully sell in that industry or to that audience.
Build a funnel for your business for free with ClickFunnels’ 14 Day Trial!
So How Do Funnels Work?
As shown in the diagram above from DotCom Secrets, a sales funnel takes visitors through 7 phases in order to maximize sales.
First, you need to determine what the ‘temperature’ of the specific traffic you are driving. In other words, what is their awareness level of what you offer. Are they unaware of who you are and what you offer? That would make them a ‘cold’ audience. Are they aware of who you are but not necessarily what you offer. That would make them a ‘warm’ audience. Are they aware of who you are, what you offer, and have likely purchased from you before? That would make them a ‘hot’ audience.
Once you know the temperature, you can then more intentionally drive these people to a pre-frame bridge page that will have messaging crafted specifically for them. This step sets the tone for your offer.
Third, the visitor is given a form to enter their email address in exchange for some value. Maybe this is a video, a printable, or a download of some sort.
If they are willing to exchange their email for your free giveaway, then they are qualified to move to phase four where you make them a paid offer.
If they are interested and make a purchase, it moves them through phase five. You then use emails, messages, and social posts to age that relationship and ascend your buyers up your value ladder, offering them increased value over time for increase cost. Your most loyal customers will find themselves at the top of your value ladder benefiting from your highest-ticket items.
Leveraging the Value Ladder Within Your Funnel
The Value Ladder is the concept of building rapport and trust in your customers by starting with simple small purchases and then providing increased value to them as you present to them increasingly higher-priced offers. Those who have a great experience with you at the lower levels will want more from you and be willing to buy offers higher up your ladder.
If the first offer someone receives from you is for a $1,000 product, the odds of them purchasing are low.
However, if you first offer them your $10 product, then your $40 product, and keep leading them up the value ladder, they will eventually be willing to buy your $1,000 as long as you continue to provide great value.
Your value ladder can be built out starting as low as free and building up as high as you can imagine.
The Value Ladder is the secret to success online because you get the maximum lifetime value out of each customer.
On a smaller scale, a sales funnel can be viewed as a micro-value ladder within your business. In the same way that value ladders maximize the lifetime value of a customer, sales funnels maximize the average order value of a specific online transaction.
With a traditional website, you may only have one opportunity for a visitor to purchase. But a sales funnel, on the other hand, utilizes the value ladder concept and gives them multiple purchase opportunities within the same transaction… which gives the customer maximum value and you maximum profits.
Get rid of the suspense and inefficiency of selling through a traditional website and use a ClickFunnel instead! Start your 14 Day Trial today and see the results for free!
Disclosure: Some of the links above are affiliate links, which means that if you choose to make a purchase, Passive Income Streaming™ will earn a commission. This commission comes at no additional cost to you. We’d like to thank you for your support.