12 Easy Ways to Boost Your Email List 100K in Under 6 Months

Need to know how to build an email list fast? Get big results in little time by following proven list building strategies. In this guide, we’ll share how to get 100,000 subscribers in 5 months even if you’re new to this whole lead generation thing.

You’ve probably heard that email marketing is the #1 way to grow any business online.

But here’s the catch:

Your email list degrades by about 22.5% every year. 

This means that you always need to be adding fresh email subscribers to your list if you want to keep your list healthy. And, under no circumstances, ever buy an email list. It’s bad, m’kay? You can learn why you should never buy an email list here.

Honestly, with these 12 proven list building strategies, from 3 case studies, you won’t have to.

Let’s get started growing your email list, right now.

Case Study #1: How Groove Doubled their List to 50,000 in 6 Months

Groove is a SaaS company who decided to put a big focus on list building.

Groove discovered that their blog is the single biggest source of new trial signups, and learned that blog subscribers overall are more than 2X as likely to sign up for a trial as non-subscribers.

So, they decided to optimize their blog for email optins. Here’s what they did to double their email list to 50K subscribers in just 6 months:

1. Install a Scroll Box

To start with, they tested adding different optin forms in different places, from popups to buttons embedded within posts.

They wanted to find the best “mix” of different optin types so that they wouldn’t annoy readers.

The first successful optin was a polite slide-in scroll box that appeared when the reader reached the end of a post.

This optin converted around 1.4%, and they received nearly 2,000 email signups from it. 

2. Install a Floating Bar

Next, Groove started experimenting with highly noticeable floating bars, which attach themselves to the top (or bottom) of the reader’s screen and scroll along with them.

Their floating bar converted at just under 1%, also receiving around 2,000 signups.

3. Turn Your Homepage Upside-Down

After getting their blog posts optimized for email subscriptions with a couple of optin forms, Groove turned their attention to their homepage.

Instead of keeping the traditional top navigation bar, they decided to move the navigation to the bottom of the page. This way, visitors would see their optin form right away and would have to click on the link at the bottom to actually read the blog.

To add social proof, they included a couple of testimonials below the optin form.

As a result of this homepage redesign, they saw their conversions go up from 0.8% to 1.9% – a 1.1% increase.

Note: They also used cookies to ensure that visitors who already signed up or clicked to “Read the Blog” wouldn’t see this upside-down version of the homepage again. Pretty sweet!

4. Add Inline Optins

Groove also optimized their blog by adding an inline optin form to their blog posts.

This turned out to be the highest-converting place for them, resulting in about 7,300 downloads.

5. Host a Giveaway

Finally, Groove used Rafflecopter to host a giveaway. In the giveaway, they gave visitors the chance to win 13 of their favorite books.

This resulted in 1,500 new subscribers at a whopping 9.8% conversion rate.

Bonus Tip: To increase your conversions, you can embed giveaways like this inside a lightbox popup using OptinMonster’s Canvas theme.

Case Study #2: How The Hustle Got 100,000 Subscribers in 5 Months

The Hustle is a unique email newsletter that pulls the latest news and condenses it into a short, snarky, daily commentary.

Since their business relies completely on email, they needed to really “hustle” to grow their email list.

And, wow, they did! In the first 5 months, they grew to about 100,000 subscribers.

This also resulted in growing their web traffic to 1 million monthly pageviews.

How did they do it? They used one brilliant strategy:

6. Build a Subscriber Referral Program

To see such massive list growth, the Hustle built a program to reward subscribers for referring their friends.

This program gave their existing subscribers a unique URL that they could share with their friends. The URL went to an optin landing page that looked like this:

To educate their ambassadors and encourage them to share, they sent out an automated email to any subscriber who hit the 3-week mark.

In the email, they explained all the prizes for referring a specific number of subscribers. If they get 5 friends to sign up, then they get access to their private community. 20 signups and they’d get a t-shirt. Next is a hoodie, and finally is a free ticket to their convention.

Ambassadors could also log in to see how many subscribers they have referred, so they could track their progress:

All of this was coded using tips from Tim Ferriss’s post here.

Case Study #3: How Kate McKibbin Got 25,000 Subscribers in Under a Year

Kate McKibbin is a full-time blogger. When she first started out, her business consisted purely of an email newsletter, similar to The Hustle. So of course, she had to make growing her email list a priority.

Here are the strategies she used to grow her list to over 25,000 subscribers in under a year:

7. Add Content Upgrades + 2-Step Optin Technology

The first thing Kate did was to create an irresistible lead magnet. This first lead magnet was “evergreen,” meaning it was content that most of her target audience would be interested in and that would stay relevant over time.

But the real breakthrough that allowed her to ramp up her email list growth was adding content upgrades.

Content upgrades are lead magnets created specifically for a particular blog post. Adding content upgrades to her blog posts on a regular basis was a game-changer for Kate.

Especially when she paired them with 2-step optins.

2-step optins work by asking the reader to click on a button or a link before they see the optin form. These use the psychology principle known as the Zeigarnik Effect, which states that folks who start a process are more likely to finish it.

So, once you click a button saying, “Sure, I’ll sign up,” you’re more likely to follow through with signing up. Simple.

Want something similar on your website? Start using OptinMonster to convert website visitors into subscribers and customers.

When combined with content upgrades, 2-step optins can increase your conversions by as much as 785% (without A/B testing)!

8. Promote to Your Existing Subscribers

Another really smart strategy that Kate used was to repurpose her content upgrades by promoting them to her existing email list.

Since she was creating new lead magnets on a regular basis, she wanted to make sure that her existing subscribers were receiving the benefit from them too.

Keeping your existing subscribers happy is a great way to spread word of mouth, and attract even more email subscribers.

9. Create a Resource Library

Yet another way that she repurposed her content upgrades was by creating a resource library to house them.

This was simply a page on her website which included all of the links to download each of her various lead magnets. This page was not publicly visible, so only people with the URL could see it.

Then, whenever someone new subscribed to her list, Kate would send them the resource library page to download all of her lead magnets.

Bonus Tip: If you want to keep this page public so that it has the chance to go “viral” on social media, you can use OptinMonster’s content lock feature to hide the content of the library until someone enters their email address.

10. Update Your Popular Posts

By now you can tell that Kate’s a very smart lady. She knew that updating her popular blog posts would result in even more email subscribers.

First, go into Google Analytics (or your OptinMonster analytics) and find your 10-20 most popular posts over the last 6+ months. These are the posts that get traffic all year round, not just when you first publish them.

Then, add content upgrades to those posts.

For even higher conversions, use a combination of slide-in boxes, inline forms, and 2-step optins in the post using page level targeting to display the specific content upgrade offers on specific blog posts.

11. Set Up a Recurring Sharing Schedule

Do you promote your posts on social media after you publish them? What happens after that?

Kate not only promoted her posts once but over and over again to get more email subscribers.

To do this, she used some of these awesome social media tools to set up a recurring sharing schedule. This way, her blog posts with their optin offers would be shared with social media at least 2-3 times per week on Facebook and Twitter.

Kate uploaded at least 2-3 different versions of each post to share, mixing up the image, heading, and post description.

12. Link Guest Posts to Your Optins

Last, Kate used guest posting to drive additional traffic to her lead magnets.

The key that she found was to link to her optin form from the guest post, either in the byline or in the actual body of the post.

Also, make sure to avoid these 6 guest blogging mistakes that could cost you thousands of subscribers.

That’s it! You’ve now seen 3 case studies with 12 list building strategies to grow your list to 100,000 subscribers in 5 months.

Now it’s your turn. We recommend starting by following the strategies from Case Study #1 to optimize your blog posts with multiple types of optin forms. You should also add an exit-intent popup to all of the pages on your website because this will boost your optins by an additional 2-4% right off the bat.

From there, you can use the strategies in the other two case studies to double, or even triple, your results.

Enjoyed this guide? You may also want to check out 25 Proven Strategies to Increase Your Blog’s Traffic by 1064%.

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The Secret to Writing Addictive Email Content

Top marketers use the same strategy to craft addictive emails. And it’s not beautiful email design or flawless writing. (Although these are both important!)It’s sending valuable emails that your subscribers actually want in their inboxes.Not sure if your emails are addictive? Follow these 5 rules, and you'll craft addictive content your audience won’t be able to find anywhere else.Prefer to listen to this blog post? Check out the podcast adaptation of this post or watch the YouTube video:

1. Solve your audience’s problems.

Addictive content is helpful. And the best way to create helpful content is to brainstorm topics that address your audience's needs.Not sure what your audience needs? Figure out their biggest "pain point" — or the problem that keeps them up at night. After all, people don't buy a product or service because of it's flashy features. They ultimately purchase a product because it solves a problem for them.By understanding your subscribers' biggest pain points, you can more effectively promote your product and write convincing marketing copy. Here's how to find your customers' pain points.

2. Keep your subscribers interested.

Addictive content is interesting. To create interesting content, there are a few writing principles to keep in mind.First, choose a tone that works best for your audience. In many cases, taking a conversational tone can improve readability and make your brand more relatable.However, if your audience expects a serious tone because it’s more appropriate for your industry, then keep it formal.Regardless of whether your tone is light-hearted, witty, irreverent, or formal, you should treat your subscribers with respect, says John Corcoran, founder of Smart Business Revolution."I don’t talk down to people," says Corcoran. "I make it worthwhile to read my emails. I even bury jokes in the ‘P.S.’ and small font at the end just to delight and surprise people who are paying attention.”Second, organize your email content in a way that’s easy for subscribers to read and skim.In today’s fast-paced world, you may only have a few seconds to showcase the value of your email. Structure your content so the most important information is at the top. Additionally, use headlines, subheadlines, and bullet points to break up large chunks of text. (It's so much easier to read on mobile devices. At AWeber, we recommend paragraphs being 2 to 3 sentences max.) To emphasize important parts of your message, try bolding, italicizing, or underlining words and phrases.Related: 8 Top Brainstorming Techniques to Help You Write Killer Emails

3. Craft unique content.

Addictive content is one-of-a-kind.In order to make your content stand out from the rest, try taking a new angle on a topic. This will also help establish you as a thought leader in your niche.For example, many people think that you need a ton of email subscribers to be successful with email marketing. But this isn’t the case! So AWeber's Product Marketing Manager Tom Tate wrote a blog post which explained that a small, engaged email list is better than a huge, disengaged one. This post was extremely successful because it provided a unique angle on an important topic.You can also try new content mediums where your competitors may not have big audiences. If your industry is flooded with blog posts and ebooks, experiment with other forms of communication, like podcasts or video.Not sure what to write in your emails? Check out these 45+ free email writing templates to get you started.

4. Keep your promises.

Addictive content is transparent.A big reason why subscribers disengage with an email list is because the emails no longer deliver the value they were expecting. So don't try to get readers to open an email with "click bait" — or a subject line that's enticing, but has very little to do with the content inside the message.The first step to transparency with email: Explain what content you'll send and how often you'll send it on your sign up form.By telling people what they can expect before they sign up to your list, they’ll know what they’re getting into. Plus, you’ll be more likely to attract the right subscribers (which are more likely to engage with your content and purchase your products or services).The second step to transparency: Stick to your promises!If you say you'll send an email once a month, don't bombard your readers with emails every two days. If you say you'll send helpful tips and advice, don't send advertisements. If you do, you'll see your unsubscribes and spam complaints increase almost immediately, which will ultimately hurt your business in the long run.Related: 9 Inspiring Sign Up Form Ideas to Grow Your Email List

5. Create connections.

Addictive content builds relationshipsWe enjoy doing business with people we know, like, and trust — as opposed to a large faceless corporation. Humanize your message to increase connection and engagement with your subscriber.The deeper a connection you make with a subscriber, the more likely they are the engage with your emails, buy products from you, and tell their network about your business.One way to do this: Ask questions. The more feedback — good and bad! — you gather from your subscribers, the more likely your business is to succeed. By asking your subscribers questions, may discover a flaw in your product that is stopping them from purchasing. Or maybe they all mention one feature that they absolutely love, and that you can capitalize on in your marketing material. Or maybe they'll tell you their biggest business challenge, which leads to your next great product idea. Or maybe you gather a bunch of fantastic testimonials and case studies that you can promote on your website.Feedback is fuel for your business.Another way: personalization. You don’t need to be pen pals with each of your subscribers. But you should make them feel as if you’re sending them personalized emails.Here’s why: 74% of marketers said that targeted messages and personalization of emails improves customer engagement rates.Try including your subscriber’s name in your message. You can add their first name in the middle or end of the email copy instead of at the beginning, which draws your reader’s eyes downward and keeps them reading. Or you can collect your subscribers’ birth dates on your sign up form. Then send them a celebratory message or a coupon on their birthday.The more you try to connect with your readers, the more successful your email marketing will be.For more ideas on how to personalize your emails, check out this post on engaging subscribers with contextual emails.

Ready to learn more about email marketing?

Check out The Ultimate Guide to Email Marketing. It’ll give you an A-to-Z plan to launch an email marketing strategy that’s valuable to your audience.Additional reporting by Liz Willits and Jill Fanslau.

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The Ultimate Guide to Email A/B Testing

In a world where people are bombarded with countless emails on a regular basis, it’s more important than ever to craft emails with purpose.According to Statista, 269 billion emails were sent in 2017, and that figure is expected to rise to a staggering 333 billion by 2022.These days it’s not enough to assume you know what type of email your audience will want to open — let alone read through it entirely.You have to be certain.Creating great emails requires a lot of hard work, researching, and strategizing. The best emails are crafted not only with goals in mind, but also with the target audience at the forefront.From subject line strategies to sound design principles, there are many components that make up a successful email. But how can you be sure that one version of an email will be more successful than others?You’re not the first person to ask that question.What if there was a way to be sure that one version of an email would generate more engagement, lead to more landing page views, and/or provoke more sign ups?Well . . . there is.Email A/B testing or split testing is a brilliant way to determine what resonates with your audience and what sparks their interest. With email A/B testing, your team can gather data-backed proof of the effectiveness of your email marketing.(AWeber just released a new email A/B testing feature that allows you to test more than just your subject lines — like send times, copy, templates, buttons, and more! Try out AWeber for FREE for 30 days — and split test away!)

Getting Started with Email A/B Testing

Conducting an email A/B test is simple. Create two or three identical versions of the same email, but change one variable like the subject line, the lead image, or the CTA button. You can test variables as distinct or as nuanced as you see fit.For example: You might test the color of a CTA button versus testing the subject line.Related: 6 Email A/B Tests You Can Set Up in 1 MinutesIf you think that creating multiple versions of the same email with a tweak or two sounds tedious or time-consuming (and wonder how much insight can you gain from changing the text on a CTA button), consider this.AWeber customer and photo sharing community Light Stalking split their email subject lines to gauge the success of one versus the other.As a result, they were able to increase their web traffic from the winning subject line email by 83%.How’d they do it?The founder of the community, Rob Wood, wanted to run an email A/B test on the subject line of the Light Stalking weekly challenge email, which asked subscribers to send in a photo of a silhouette.The test was simple: Wood created two identical versions of the same email, changing only the subject lines. The first email used a straightforward subject line, “The Weekly Challenge is Live!” and the second email was just one word and hinted at the nature of the challenge, “Silhouettes.”The email with the shorter headline (“Silhouettes”) was the winner, which Wood sent to the remaining 90% of his list. From there, the email yielded an above-average click-through rate, which drove more people to the Light Stalking website and increased overall engagement levels.Impressive, right? And simple. This is a perfect example of how email A/B testing helps you make data-backed decisions.With that, let’s talk a bit more about the basics of email A/B testing and how it can help you optimize your next email campaign.Related: Should You Capitalize Your Subject Lines? This Marketing Expert Found Out

Setting Goals for Email A/B Testing

Anyone can split test an email, but like anything in digital marketing, having a clear goal and purpose for testing is essential. Sure, you can run a quick email A/B test and obtain useful results, but having a more precise testing strategy will yield more powerful data.Email A/B testing is a great tool to use at any time, but it can be especially useful if you want to gain insight on a new campaign or email format. Before you begin your test, it’s essential to establish what you are testing and why.A few questions that can help guide your team at this stage include:
  • Why are we testing this variable?
  • What are we hoping to learn from this?
  • What is the impact this variable has in relation to the performance of this email?
In theory, you could test any element of an email, but some variables will give you more insight into your subscribers' minds than others.The beauty of split testing is that no variable is too small to test.

Copy Elements

Copy elements such as subject lines, headlines, body copy, and calls to action immediately come to mind when thinking about what variables to test.After all, copy elements are some of the first things people see when your email pops into their inbox (as well as after they open it), so it’s important to optimize.For example, a personalized subject line that reads, “Ben, did you see this?” versus “Did you see this?” could be the difference between a subscriber opening and deleting the email.But just how important are a few words?We wanted to get to the bottom of this, so we added an extra word to a call-to-action button in one of our promotional emails. Doing so subsequently increased our trial subscriptions by 12.8%. Talk about the power of words.

Design Elements

Design elements like colors, fonts, images, templates, and spacing are just as crucial to an email as the copy and links.Did you know that 53% of emails are opened on mobile devices? With this in mind, think about how your email visually appeals to subscribers and what they need to get the best reading experience.These two emails have the same copy and messaging, but are presented in very different ways. One puts a bit of written copy up top, while the other relies on a central hero image as a visual cue. This simple tweak in formatting could yield wildly different results.Email A/B test different templates, layouts, and formats to see which yields the best results for your email campaigns.Related: How to Create Amazing Photos for Your Emails on Zero Budget

Additional Elements

Aside from the visual and copy elements within an email, you can A/B test a few other variables as well. Testing when you send an email could be just as important as what your email says.When measuring the success of an email as it relates to the time it’s sent, consider:
  • Day of the week
  • Time of day
  • Relation to the time of year (e.g., holidays, industry events, seasons, etc.)
Testing the time you send an email can provide a valuable understanding of your subscribers' behavior as well . . . not just their interests.Not sure about what font to use for the body of the email? Test it. Going back and forth between a few colors for the CTA button? Test it.The bottom line: You can and should test different variables of your email campaign before launch so you can optimize for success. Just be sure you’re testing only one variable at a time to get the most accurate and useful results possible.

How big should your test sample size be?

It’s important to note that when conducting your email A/B test, you’re testing on only a small percentage of your subscriber list.You want your test list to be large enough that you can gauge how the rest of the subscribers will likely react without using the entire list, but just small enough that you can send the winning version to a large portion of your audience. The goal is to get accurate, significant results, so bigger lists (minimum 75 to 100 subscribers) typically work the best.However, keep in mind that you should be using a sample that represents the whole list, not just a specific segment.Related: Your Start-to-Finish Plan to Get 1,000 SubscribersSo what does a sample look like?There are many ways to approach this. You can figure out a generic sample size with a calculation that factors in your email list confidence level, size, and confidence interval.Or, if you’re an AWeber customer, you can manually select the percentage of your list that will receive each version of the split test.Either way, make sure you select a viable percentage of your list to send your test emails to so you have enough data to analyze. Often this is in the 10% to 20% range.

Best Practices for Email A/B Testing

Email A/B testing seems pretty straightforward, right?It is, but like any experiment, if you don’t solidify the details and ensure your test is valid, your results may turn out to be useless.Keep these things in mind when creating your split test:
  • Use a large enough sample to get as close to statistically significant as possible
  • Make sure your sample group is randomized
  • Test early (like before a campaign launch, so you have time to interpret the results) and test often
  • Identify each variable you want to study and test one at a time
The important thing to remember when it comes to creating an email A/B test is that it doesn’t have to be a complicated process. Email A/B testing is designed to deliver powerful, straightforward insights without a bunch of confusing variables.

Email A/B Testing Set Up

You have the basics of email A/B testing down, so let’s next discuss how to set one up properly.

Determine your goals

First things first: Identify the intentions behind the campaign you want to test.Your goals will act as your compass when figuring out the details of your email A/B test. Every component of your campaign should trace back to your end goals.

Establish test benchmarks

Once you have defined your goals, take a look at your current email data and examine how your previous email campaigns have fared. From there, use your findings as benchmark numbers.These numbers will be significant when it comes time to analyze your email A/B test data so you can gauge early success. These numbers should also help you decide on the variables you want to test moving forward.

Build the test

You have your goals and your benchmark data; now it’s time to build your test. Remember to test only one variable at a time. (Refer back to our best practices — above — if needed.)Bonus: Did you know AWeber customers can automatically split test their email campaigns (and can test up to three emails at a time)?It’s true. Here’s how it works:1. Log into your AWeber account.2. Hover over Messages, then click Broadcasts.3. Click on Create.4. Name your split test. Be as detailed as possible when naming them so you can make sure you select the right one when it comes time to run the test.5. If you’d like, you can send your split test to a segment a.k.a. a group of subscribers. Click on the drop-down menu and select the segment.6. Using the slider, define your split segments into their two or three groups. (You can change the percentages to make sure you’re testing with only a small percentage of your list. So if you were sending to two groups, you could have 10% of your list get one variation and another 10% get the second variation. Then, you can send the winning message to remaining 80% of your list.) Once you are satisfied with your settings, click Save.7. Then, to select the message you want to test, click Select a Draft on the right hand side menu.8. From there, select the message you want to use and click Select.9.You will then see the selected message added into one of your split test segments. Click Schedule to schedule your split test message.10. Schedule your message just as you would with any other Broadcast message within your AWeber account. Once your Broadcast settings are set, click Send Message Now.There you have it! Repeat these steps each time you want to send a split test message.

Email A/B Testing Inspiration and Examples

It can be tricky to identify what variable test can help you improve key metrics. Here are a few examples that can help you figure out which variables to test.

To improve your open rate…

This one is easy! To improve your open rate, you need to test different subject lines. We recommend trying a few different types of subject lines like questions, capitalization, long vs. short, subject lines with emotional value, emojis, etc.You can also test different preheaders — the preview snippet of text that is next to your subject line or below it (on mobile) in your inbox.In addition to testing subject lines, try sending the test emails at different times of day and see if that has an impact on the open rate. Your subscribers may be more inclined to open an email in the morning on their way to work or at night after dinner instead of during the middle of a workday.The better your subject line, the more likely your subscribers will open the email and read through. Having a solid subject line is like getting your foot in the door.Related: How Do I Avoid the Spam Filter?

To improve your click through rate…

Keep subscribers interested in the email by providing eye-catching, engaging content throughout. If it’s your click-through rate you want to improve, make sure you create clickable content. Consider how interactive content, information gaps (missing pieces of info that spark a reader’s curiosity), or contests could boost your in-email engagement.There are also many variables you can test to optimize for click-through rate — a strong CTA, intriguing anchor text, personalization, spacing, or bold imagery. Just remember to test one at a time to ensure you know precisely why subscribers are clicking more (or less).

To improve your reply rate…

Many marketers tend to overthink this one, but it’s actually pretty simple. If you want your subscribers to reply to your emails, ask them to!It’s that easy.Try testing a “From [your name] at [your business here]” approach, which can make an email feel like a personal note instead of an email blast. (For instance, “From Andy at AWeber” would be the sender name that appears.)  Think about it: If subscribers think they are replying to an actual person, they are more inclined to do so.You also might try testing long-form vs. short-form emails with a call-to-action that encourages subscribers to reply to the email with their thoughts, opinions, or questions.Leverage that P.S. line, too. That last line can be an opportunity to encourage conversations and replies from subscribers.

Tracking and Measuring Email A/B Testing Success

We’ve covered a lot of ground so far around email A/B testing.With so many elements to test, you might be thinking, “How can I verify that a campaign is successful or that a test yielded helpful data?”The answer: Think back to your goals. Your goals will tell you what metrics you should pay the most attention to and what you should work on improving. For example, if generating more leads from email campaigns is your goal, you’ll want to focus on metrics like open rate, click-through rate, and form fills.It’s also important to look at your metrics as a whole to see the big picture of how an email performed. Being able to track that data and refer back to it will also help you optimize future campaigns.Another question that might be top-of-mind for you: How long should you let an email A/B test run for before ending it and analyzing the results?According to Zapier, after about four to five days the effectiveness of an email dies out. They claim that if your email isn’t seeing any other significant activity after five days, it’s likely it won’t see any other activity.However, digital marketer Neil Patel recommends running your A/B test for at least two weeks with 100 subscribers to determine any statistical significance of your results — or that they aren’t due to chance. If you run your test for too short a period, you run the risk of not allowing enough subscribers to open the email.With that being said, why not test how long you run your test? If you see engagement with your emails die out after 48 hours, then you can cut the tests off around that point.Once your test has ended and as you begin analyzing your data, keep detailed notes of your findings. Ask yourself:
  • What metrics improved?
  • What elements of the email flat-out didn’t work?
  • Were there any patterns that correlated with past tests?
Maintaining records and tracking results will help guide future campaign optimizations.Put together a testing roadmap or a detailed record of what you’ve tested, the results, and what you plan on testing in the future. That way, you’ll have a detailed account of your tests and won’t leave any stone unturned in the process.

Get Started with Email A/B Testing Today

Email A/B testing is imperative to the success and optimization of any email campaign. It allows you to gain real insight that can help you make decisions about existing and future emails.Email marketing is always changing, and as subscribers’ attention spans seem to get shorter, it’s vital to know what will yield the most success.Get started today with AWeber. Our email A/B testing tool allows you to do more than just split test subject lines — you can test almost anything (calls-to-action, colors, templates, preheaders, images, copy, and more!). Give AWeber a FREE spin for 30 days. Want to learn even more about email A/B testing? Download our free guide here.

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