7 Best Discount Wheel Popup Plugins to Boost Conversions

Ever feel like your popups aren’t getting the attention they deserve?

You’ve spent hours making them beautiful, funny, and captivating. Why are people ignoring them?

Sometimes you just need a little something extra to make your popups, well, POP! The good news is that you can still make engaging popups that capture your reader’s attention. And one way to do that is with a gamified discount wheel.

Discount wheel popups are optin forms that visitors can actively interact with. They click a button, spin a wheel, and win a prize – or not if you choose not to make every wedge a winner.

These popups are great because your visitors can play them as if they’re actual games. And that’s good for making your marketing campaign more memorable than your competitors’.

Sounds amazing, right?

Then let’s jump right in. Read on to see our picks for the top 7 discount wheel popup tools and start gamifying your optins today.

1. OptinMonster

Here at OptinMonster, we wholeheartedly believe in the value of gamified marketing. So much so that it made our list of 28 Best Growth Hacking Tools for Marketers. And if you’ve followed our blog for a while now, you probably also noticed that we believe in simplicity. It’s only natural that we combined those two elements to bring you the most intuitive discount wheel popup tool around.

OptinMonster has not 1, but 3 attention-grabbing discount wheel templates to choose from. All the “nuts and bolts” have been put together for you, meaning you can launch your discount wheel popup in minutes.

We also understand there’s no one-size-fits-all solution to marketing, so we made each template fully customizable.

Everything about your discount wheel can be customized to complement your brand image and marketing strategy. And we mean everything. You can tweak elements like your wheel color and the call-to-action button in seconds. You can even change the picture your wheel to a brand logo or any attention-grabbing image.

Choosing your rewards is just as easy. Simply type them into the “wheel selections” box and switch on the prizes you want to activate. OptinMonster will automatically calculate the probability of each prize every time you turn a wheel section on or off.

See the image below for an example of how easy it is to modify your prizes. Also, notice how we were feeling a little generous and switched off the “Not quite” slice.

As you can see, creating a spin-the-wheel popup for WordPress, Shopify, or any other eCommerce site has never been easier. Plus, you get a variety of sweet tools to growth hack your business.

You’ll need a Growth Plan to take advantage of these super cool discount wheel optins.

OptinMonster Is More Than Just a Coupon Wheel Plugin

Another thing that makes OptinMonster great is its versatility.

More than just a coupon wheel plugin, great OptinMonster features like Page-Level Targeting and Geo-Location Targeting let you choose who receives your popup and when. Managed WordPress hosting company, Flywheel, successfully boosted targeted conversions 4.7% thanks to Page-Level Targeting.

Case Study: How OptinMonster helped Flywheel multiply their leads and conversion rates!

Try our Exit-Intent® feature to engage visitors right before they leave your website. This isn’t exclusive to discount wheels, either. OptinMonster lets you engage visitors through landing pages, popups, light boxes, and more. And you can use our features with all of those. That way, you can change their minds by hitting them with your amazing offer.

OptinMonster works with all eCommerce websites, and you can integrate it into all email marketing tools.

Are you running WordPress or WooCommerce? Then activate our plugin and let OptinMonster take care of the rest. Using Shopify or any other type of website? No problem. Launching your campaign is as simple as pasting a few lines of code.

Don’t just take our word on how effective OptinMonster is at converting visitors. You can get a comprehensive breakdown of what you can achieve with OptinMonster’s coupon wheel by reading this guide on coupon wheel optins.

2. Wheelio

Wheelio markets itself as the first gamified popup to include smart tracking tools like on-exit overlays and time triggers. Like OptinMonster, Wheelio comes with a stellar template for designing attention-grabbing discount wheels in a few short minutes.

Great for gamifying optins, Wheelio offers a simple platform that’s quick to learn. That’s partly because Wheelio’s services are pretty straightforward. It creates coupon wheels and that’s pretty much it. We don’t recommend Wheelio to business owners trying to revamp their marketing strategy. But if you’re just looking for coupon wheels, Wheelio does everything you need it to.

With that said, here’s something to consider before purchasing a Wheelio subscription. Its baseline plan costs $14.92 a month and only comes with a wheel template and basic integration tools. If you need comprehensive analytics, segmentation, and custom fields, you’ll need Wheelio Pro. That costs $59.92.

At that price, you may want to decide whether you should spend a little more and get a comprehensive lead-generation solution.

Another thing to keep in mind is that Wheelio only works with Shopify at the moment. So, if you need a coupon wheel for WooCommerce and WordPress, you must find a Wheelio alternative for now.

3. Spin-a-Sale

Spin-a-Sale is a powerful tool that lets you design discount wheel popups for your website. Like Wheelio, Spin-a-Sale currently only works with eCommerce sites running Shopify. Sorry WooCommerce users, there isn’t a Spin-a-Sale WordPress plugin available at the moment. We hope that changes in the future.

Still, if you’re on Shopify and you’re looking for a powerful coupon wheel plugin, Spin-a-Sale is second to none. Its prices start at $9.99 a month for basic services and $24.99 for a premium subscription. This makes Spin-a-Sale one of the more affordable wheel of popups tools on the market.

Basic features include:

  • MailChimp, AWeber, and Klaviyo integration.
  • Advanced engagement tools like triggers, delay timers, and on-exit overlays for desktop and mobile.
  • Customizable wheel slices.
  • Adjustable win and loss probabilities.

Premium users get page-level targeting, protection against duplicate emails, and auto-generated coupon codes.

And all subscribers get access to a beautiful range of ready-made templates. So, finding the perfect theme for your Shopify site is a piece of cake.

4. WP Optin Wheel

Looking for a way to create gamified popups, but:

  • You don’t need a comprehensive digital marketing solution like OptinMonster?
  • You aren’t running your business through Shopify?

If so, then WP Optin Wheel has everything you need to create a WordPress and WooCommerce spinning wheel in minutes. You can also integrate it into most of popular email marketing platforms out there, including:

  • MailChimp
  • Klaviyo
  • GetResponse

Like the other platforms covered, WP Optin Wheel offers several ready-made wheel templates. Its easy-to-use setup wizard makes changing prizes and probability a breeze. Plus, you can integrate into Zapier and use it as part of your lead generation strategy.

But what about pricing?

There’s a free version of WP Optin Wheel as well as a premium subscription. The free version gives you access to the general template so that you can create gamified popups. But you’ll need to go premium if you want to:

  • Fully customize your wheel.
  • Gain access to fun and quirky seasonal templates.
  • Enjoy the full spectrum of marketing tools that come with the plugin, like on-exit overlays, integrated statistics, and comprehensive coupon settings.

Premium subscriptions cost a yearly fee of $39 for 1 site, $99 for 3, and $199 for unlimited sites.

5. OptinSpin

OptinSpin is another gamified coupon wheel plugin for WordPress and WooCommerce platforms. What’s cool about OptinSpin is that you can have coupon codes emailed to visitors that engage with your wheel. Visitors can use the code for immediate purchases, or they can save it for a later time. This gives customers time to think about their purchase without losing the sweet discount they won.

But wait, isn’t urgency a good thing?

Yes! We’ve covered the benefits of urgency extensively. But urgency can also backfire, as it usually does when you’re not using scarcity alongside it. For this reason, giving visitors the option to save their coupons is a great idea.

Other great OptinSpin features include:

  • Email templates for both winners and losers – if you have losers.
  • A customizable spinning wheel. You get unlimited wheel slices, customizable forms, choose probability, etc.
  • Displaying wheel as a popup or as an element inside your webpage.

OptinSpin is also one of the cheaper plugins, only costing $29 for 6 months and $38 for the full year.

6. Popup Maker

Just like the name suggests, Popup Maker lets you create engaging optins for your eCommerce site. It supports major platforms, like WordPress, WiX, Magento, and Shopify, as well as a number of other websites.

Popup Maker lets you choose from 10 popup templates, including a coupon wheel.

Each template helps you achieve a specific outcome in the easiest way possible.

Popup Maker’s Silver Plan costs $4.95 a month and gives you all the basic tools needed for creating engaging popups. The downside is that you’re limited to only 100,000 monthly pageviews on this plan.

If you’re looking for something a little more powerful, there’s the Gold Plan. It costs $11.95 a month and comes with a lot of cool marketing tools. Key features include advanced analytics, on-exit overlays, and age restriction popups. This plan works for 500,000 pageviews.

Finally, there’s the Platinum Plan. It’s going to cost you $18.95 a month. With that comes smart marketing tools like geotargeting, scheduled popups, and time triggers. This subscription gives you 1 million pageviews.

7. Wheel of Popups

Wheel of Popups is a one-size-fits-all popup tool that works for all eCommerce websites. Whether you’re running Shopify, WooCommerce, Magento, or building your own site from the ground up, you can use Wheel of Popups to generate leads and convert visitors.

Wheel of Popups comes with a standard discount wheel popup template, which you can customize to look and operate the way you want it. Everything from its visual design to the prizes you want on the wheel can be changed in seconds.

It also features an assortment of marketing tools, like time triggers and movement tracking. And you can even choose to have your popups viewed on specific devices. Say you wanted to reach out to mobile users. Wheel of Popups lets you restrict popups to mobile traffic, ignoring desktop users completely.

Signing up to Wheel of Popups is free and you get a 10-day trial to see if you like it. If you choose to purchase a subscription, you have 4 packages to choose from:

  • Personal: $19 a month for 1 website.
  • Developer: $49 a month for 5 websites.
  • Agency: $149 a month for 20 websites.
  • Reseller: $249 a month for 50 websites.

All subscriptions are 20% off if you pay for the year upfront.

Putting a Spin on Your Marketing Campaign

Now that we’ve covered each product, you’re probably wondering which one to buy.

Well, every company is different. We recommend looking at your own goals and business objectives beforehand. You can start by asking yourself the following questions:

  • Do I only want to gamify popups or do I need a comprehensive set of marketing tools?
  • Roughly how many pageviews will my discount wheel popup receive in a month?
  • Am I using the popup on one website or many sites?
  • Will I use advanced tools like geotargeting?

Answering these questions will help you determine whether any discount wheel popup plugin will do, or if you need something that’s scalable and targets specific segments of your market.

If you’re looking for a marketing tool that’s more than just a WordPress spinning wheel plugin, check out OptinMonster today. Its tools make it possible to create laser-targeted engagement campaigns that boost conversions and beef up mailing lists. That way, you can spend more time on what matters: building an awesome eCommerce brand.

The post 7 Best Discount Wheel Popup Plugins to Boost Conversions appeared first on OptinMonster.

Continue Reading 7 Best Discount Wheel Popup Plugins to Boost Conversions

15 Ecommerce Conversion Rate Optimization Wins to Test

Ecommerce platforms rely on sales to survive. If you operate one of these websites, you know how important sales are for your business.

Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.

On average, ecommerce sites in the United States convert at about a 3% rate.

If you’re hovering somewhere around that number, you might think your website is already optimized for high conversions.

Even if you think you’re doing well, there’s always room for improvement.

In fact, some of the top performing websites, such as the Google Play Store, have a conversion rate close to 30%.

Companies such as the Dollar Shave Club have roughly a 20% conversion rate.

Do you still think 3% is sufficient?

I don’t.

Whether you sell products exclusively online or have an ecommerce site in addition to your brick and mortar store, you need high conversion rates to be successful.

If you want to improve your conversion rates and generate more sales, all you need to do is make some changes.

For the most part, these changes won’t cost you much money but will bring a massive return.

You could double, or even triple, your conversion rates in just a few months by implementing some of these conversion rate optimization (CRO) strategies.

Those of you who don’t know how to optimize your ecommerce site for conversions are in luck. I’m an expert in this space and have plenty of experience consulting businesses about their CRO.

I’ve come up with a list of the top 15 ways for ecommerce sites to increase their conversions.

First, let’s take it from the top.

What is conversion rate optimization?

In layman’s terms, conversion optimization is the process of increasing the number of visitors who take a desired action on your site.

Any number of activities can count as a conversion. It depends on your goals.

Signing up to an email list, creating an account, making a purchase, and downloading software are all examples.

Here are some more examples:

The more often these conversions happen, the more revenue your business receives.

In theory, it’s pretty simple.

In practice, it’s a little more complex than just getting more people to take action.

Why so? You need to get the right people to take the right actions at the right time.

That means there are quite a few pieces that need to be moved to ensure your conversion funnel is working as it should.

What can conversion rate optimization do for your business?

1. You can have a fighting chance against Goliath competitors

Every time I think of competition, I think of this simple yet profound quote:

The strong eat the weak.

It’s true in life, and it’s true in business.

Ecommerce is extremely competitive. Just look at the increase in sales within the industry over the span of eight years:

New players are entering your space every single day with the sole goal of snatching up your customers.

The only way to combat this is to make your customers so loyal to you that the competition doesn’t matter.

That can’t happen without first moving them through your sales funnel.

There’s one mistake I see small ecommerce businesses make all the time.

They focus on traffic generation without first having the systems in place to:

  1.  convert that traffic into leads;
  2.  convert leads into loyal customers.

If you already have some traffic coming in, I recommend you spend some time optimizing your conversion funnel.

Because guess what? You may not be able to bring in as much traffic as larger sites. They have more resources, larger teams, and bigger advertising budgets.

You may not even be able to compete on price.

But you can still have a competitive advantage if you make use of conversion optimization.

2. You can learn more about your users behavior

The way users interact with your site is everything.

It’s the closest you’ll get to reading your prospects’ minds.

It tells you what they’re looking for, what they respond to best, and what turns them off.

This means you can give users exactly what they want when they get to your site. Conversions would happen much faster because web visitors would have what they need at hand.

But you shouldn’t just glance at your analytics and make changes to your site based on that one analysis.

You need to monitor user behavior over time.

It’s the only way to notice patterns you can capitalize on.

My advice?

Get a solid grasp on how to navigate Google Analytics. It’s one of the most powerful free tools for analyzing user behavior on your site.

Salesforce found that 56% of businesses rely solely on Google Analytics for their web analytics. Only about 11% don’t use it at all.

Here are a few things you can track right now:

  • Where are your web visitors coming from? You can target these sources to get more visitors.
  • Which channels are driving the most traffic? This will tell you where to focus your time and resources.
  • Where on your site are visitors spending the most time? This will tell you where users’ interests lie.
  • How “sticky” are your site pages? Check your bounce rates for that info. You want them to be low.

These are just a few ideas. User behavior has many aspects.

How do you get this info?

First, find the behavior reports within your Google Analytics account:

You’ll see several subsections, each with insights on how visitors interact with your site:

Hopefully, you already have Google Analytics fired up.

Go through the reports, and collect all historical data.

Identify what’s yielding the most results, and double down on it. Then, you can pinpoint underperforming areas and improve them.

These insights are crucial not only for conversions but for every aspect of your digital marketing.

Content, social media, and email marketing are all areas that can benefit from analyzing user behavior.

Here’s the other thing about using analytics for conversion optimization: It prevents you from making changes to your site based on a hunch.

You’ll have concrete data to base your decisions on, and that’s how you avoid making costly mistakes.

3. You can maximize your profits

Put simply, more conversions lead to bigger profits.

But know this: you need to tighten every aspect of your sales process.

There’s no point in optimizing for conversions at the top of your funnel if you can’t keep momentum as web visitors move through the funnel.

The best way to capitalize on all customer touch points is first to map your customer journey.

This is a map that illustrates the path your customers go through when they interact with your business.

Once you have that figured out, deciding what to optimize at each stage should be obvious.

Here’s an example of a customer journey map:

4. Your customer acquisition cost will be lowered

Conversion optimization is the silver bullet for reducing your customer acquisition costs (CAC).

Here’s the textbook definition of CAC:

In short, it’s the price you pay for acquiring a customer.

This one metric can make or break your business.

If it costs too much to convert a customer, your profit margins will be restricted.

Larger profit margins, on the other hand, give you more flexibility in your market. You’ll be able to serve your customers with more value and secure a spot as a dominant player in your space.

What does conversion optimization have to do with all this?

Here’s a scenario.

Let’s say you’ve decided to optimize your site for more conversions.

With a few strategic changes, you see a 3% bump in conversions.

The amount of traffic to your site hasn’t changed. Your ad spend is still the same. The only variable is what you’ve done to optimize your site.

The 3% increase in conversions means you’ll be acquiring more customers, resulting in more revenue, without employing more resources.

Granted, it may cost you to make changes to your site. However, the result is still the same.

Your CAC will decrease while your ROI increases. Now, that’s a sweet deal.

Now that I have explained a few of the reasons that you should focus your efforts on your Ecommerce conversion rate optimization here are 15 conversion rate optimizations that you should test today.

Top 15 conversion rate optimization wins to tests

1. Simplify your website

Websites with simple designs have higher conversion rates.

Depending on your company, you might have hundreds or even thousands of products for sale on your website. But trying to cram all of those products onto one page is ineffective, and it’s crushing your conversions.

Clutter overwhelms the customers. Instead, focus on your top selling products or items with the highest profit margins.

Let’s look at a globally recognized brand as an example. Here’s Apple’s homepage:

When in doubt, it’s always a great idea to look at successful companies as examples. Apple is an industry leader, and their website is about as simple as it gets.

Think about the number of different products they offer. They have all kinds of different desktop computers, laptops, phones, and other electric accessories, not to mention the digital products like software and music.

If they tried to fit everything they sell on their homepage, it would be an absolute mess.

Instead, they promote one product and have a navigation bar at the top of the screen that lists different categories.

This makes it really easy for shoppers to find exactly what they’re looking for.

In the fourth quarter of 2017, Apple reported $52.6 billion in revenue— a 12% increase compared to the fourth quarter of 2016. It’s safe to say they don’t have a problem with conversion rates.

2. Include a search box

Users should be able to browse through your products quickly and conduct searches without fuss.

That’s where a prominently-placed search box comes in: 30% of site visitors use search on an ecommerce store.

The quicker you can get customers what they want, the quicker you make the conversion.

That’s the point of navigation.

As such, it should be simple and distraction-free.

Add-to-cart buttons and checkout signs must be clearly visible.

3. Have clear CTA buttons

I’ll admit. The right-colored CTA button won’t make your sales funnel.

But it can certainly hurt you.

Don’t think this is a major problem?

These statistics show the many ways businesses neglect their CTAs:

If you don’t have a color that stands out and compels visitors to click through, it can take away from the user experience.

This is where color psychology can come into play. Make sure you choose the right colors for your ecommerce site, and your CTAs will perform as they should.

It’s not just about color though.

The words you use have far more impact. I recommend using words like “now” and “today” that convey urgency.

These are just a few elements.

Here’s a good rule of thumb for deciding how your web pages should be designed.

Step #1: Decide the primary goal of the page. Zone in on one thing.

Step #2: Decide on the secondary goals of the page. These should be related to your primary goal.

For instance, let’s look at product pages.

The goal is to get users to add products to their carts, right?

Your secondary goal can be a catalyst to get your primary goal moving along. For example, you may decide you want more persuasive product descriptions, more social proof, etc.

These will help advance your primary goal.

Makes sense?

Step #3: Make your primary call to action the most prominent element. This way you’re deciding for the user which action they should take.

Step #4: Include your secondary calls to action and nothing else. You don’t want to have anything on your page that doesn’t lead web visitors to your primary and secondary calls to action.

For creative elements, I always recommend split tests.

This is how you’ll know for sure which version of your site provides the smoothest user experience.

You should also always make sure your call-to-action buttons are clear.

They should be bold, standing out from other content on your website.

You can even put a box around the CTAs, clearly separating them from other text on each page.

Take a look at how The North Face does this on their website:

It’s clear which buttons on their homepage will direct customers to the right page.

Even though they have lots of different options, their website isn’t cluttered, and it’s organized in a professional way.

This makes navigation easy.

Now their customers can find what they’re looking for faster and start adding items to their carts.

Look at how the CTA button changes when a customer views an item:

Now the button is even more apparent because it’s red.

It stands out, so it’s clear what the customer should do.

Don’t hide your CTA buttons.

It should be easy for customers to navigate and add items to their carts.

Big, bold, clear, and colorful call-to-action buttons can help improve your conversion rates.

4. Highlight items that are on sale

Most online shoppers—86% of them— say it’s important for them to compare prices from different sellers before making a purchase.

It’s no secret price is an important factor when it comes to a purchase decision.

That’s why you shouldn’t hide your discounted items.

Take a look at how Macy’s highlights markdowns on their homepage:

The website is absolutely plastered with buzz words like:

  • free
  • X% off
  • markdowns
  • sale

That’s why they are able to get higher conversions than their competitors.

Customers love to get a deal.

Buying something that’s on sale makes your customers feel better about spending money.

All too often I see companies try to hide their sale items.

They would rather sell items listed at a full price.

That’s a big mistake.

Instead, highlight discounted products and services.

You can always try to cross-sell or upsell to those customers later by enticing them to buy something else through other marketing efforts.

5. Display multiple pictures of the product

You shouldn’t be selling anything based on just a description.

Your customers want to see exactly what they’re purchasing.

Make sure your images are high quality and portray the item in question accurately.

Here’s a great example from Lululemon to show you what I’m talking about:

There are six different pictures of just one pair of shorts.

They show the product from different angles and even zoom in on some of the top features like a pocket that’s designed to keep a cell phone secure.

Pictures are much more reliable in relating information about a product than a written description of it.

You can apply the same concept to your ecommerce site.

Sure, it may take you a little bit more time to set up each product.

You’ll have to take more pictures and include additional images on your website.

But I’m sure you’ll notice a positive impact in terms of your conversions after you implement this strategy.

6. Include a detailed product description

In addition to photos, you’ll want to thoroughly describe what you’re selling. With items like clothing, it’s usually self-explanatory.

However, if you’re selling electronics or something that has a bit of a learning curve, an accurate and detailed product description could help you close the sale.

Think of it like this. If a customer were to walk into a physical store, there would be employees to answer questions and help explain how different products work.

Shoppers don’t have that luxury when they browse online. It’s your job to make sure they aren’t confused about a product.

Even if you’re selling something simple, such as a t-shirt, point out how it differs from others. Does it keep you cool when it’s hot? Does it keep you warm when it’s cold?

These are things that can’t be determined from a photo alone.

Check out how Amazon accomplishes this with one of their TV wall mounts:

Just like companies in our previous two examples, Amazon is another industry leader across the globe. They know how to sell products online.

While the photos are helpful, the description really helps the consumers.

It explains which kinds of TVs this mount is compatible with as far as size and weight are concerned. The description also covers the various mounting patterns based on what kind of TV you have.

Without the description, you wouldn’t know how far off the wall the mount comes or how close to the wall you can push it.

Not everyone is an expert in mounting televisions. The majority of people probably never have to do this. And unless you install home theater equipment for a living, it’s probably not something you’ll do more than a few times in your life.

For a unique and somewhat niche product like this, accurate descriptions can really help drive the sale.

7. Offer easily accessible customer service

Even if your website is very informative, some customers may still have questions while they’re shopping. But what if there’s nobody there to assist the consumer when they’re shopping online, unlike in a physical store?

Conversions rates drop.

Do your best to replicate that customer service experience. You may have photos, videos, and a great description, but customers will still have questions.

Make sure you give them several options to reach a customer service representative:

  • phone
  • live chat
  • email

Offer as many options as possible so each customer can contact your company based on their personal preference.

You also need to have support ready at all hours. As an ecommerce platform, I know you’re aware that customers all over the world have access to your website 24 hours a day.

Let’s play out a scenario. A customer is interested in one of your products but has a few simple questions. They try to contact customer support but don’t get an answer.

They won’t complete the purchase process. But if their questions get answered right away, your conversion rates will improve.

Try to offer an online shopping experience they would get inside a physical store, with a sales associate available to assist them.

Look at how Apple does it. They offer a live chat for shoppers on their website, and it looks like this:

They make it super easy for customers to get all their questions answered online.

This is especially important if your company sells products that may need some extra explanation.

Realize not all of your prospective and current customers may be experts in your industry.

Although your product descriptions may be accurate, it’s possible there’s some terminology the customer doesn’t understand.

Rather than forcing them to pick up the phone or do outside research, offer them a live chat. Receiving this type of help can be the deciding factor that leads to a conversion for this customer.

8. Include all your contact information

On top of providing customer service, you should have as much information as possible about your company available on your website.

Clearly display your:

  • address
  • phone numbers
  • fax
  • email

If this information isn’t on your site, it could appear sketchy. Customers may think you’re not a reputable company.

What if they have a problem with their order? If your contact information isn’t available, how will they get their issue resolved?

That uncertainty could prevent people from buying things on your website.

9. Simplify the checkout process

How long does it take for someone to complete a purchase once they’re done browsing on your website?

Studies show 27% of shoppers abandon their carts on an ecommerce website because the checkout process is too long and complicated:

On average, the number of steps to check out on an ecommerce website is 5.42.

If you’re somewhere in that average range, nearly 30% of your prospective customers think your checkout process is too long.

Think about how much money you’re leaving on the table.

The more steps a customer has to take to complete the checkout, the more likely they’ll abandon the cart.

It gives them too many reasons to back out.

Don’t give them an excuse. Finalize your sale.

Get back to the basics, and narrow down the information you actually need from the customer:

  • shipping information
  • payment information
  • email address to send a receipt.

That’s really it.

You don’t need to know their favorite color or who referred them to your website.

While additional insight may be beneficial to your marketing department, you still have plenty to work with from just those few pieces of information.

Based on the shipping location, you know where the customer lives. You have their name from their payment information. And you have a way to contact them via email.

Now you can send them a confirmation email as part of an actionable drip campaign to try to cross-sell and upsell products based on the customer’s current order or location.

You can even personalize that message since you know the customer’s name.

Don’t force your customers to fill out a form that’s longer than paperwork at the doctor’s office.

Simplify your checkout process and only ask for essential information needed to complete the sale.

10. Offer multiple payment options

Imagine this.

Someone wants to buy something on your website, but they can’t because you don’t accept their preferred payment method.

This should never be the reason for you to miss out on conversions.

While I realize some credit card companies may charge you higher rates than others, it doesn’t mean you should restrict payment options for your customers.

Try to accommodate as many people as possible.

While I’m not suggesting you need to accept cryptocurrency like Bitcoin, you should be accepting every major credit card, e.g.:

  • Visa
  • MasterCard
  • American Express
  • Discover

You should even offer alternative payment options such as:

  • PayPal
  • Apple Pay
  • Venmo

Here’s an example from American Eagle:

They accept nine different payment methods on their ecommerce site.

You need to offer as many options as possible for your customers.

It all comes down to convenience.

Some companies may just accept MasterCard and Visa.

They figure those are popular options, so everyone must have one, right?

But here’s the thing: you don’t know everyone’s financial situation.

While someone may have a Visa, it could already have a high balance on it, forcing them to use a different payment method.

Others may want to use their American Express card or Discover card because they get better rewards there.

And some people may not want to use a credit card at all if they have a sufficient PayPal balance.

The more options you offer, the greater the chance you’ll appeal to a wider audience.

Don’t assume everyone wants to pay with the cards you accept if that selection is limited.

Assume people will find a similar product elsewhere, where their preferred payment option is accepted, which will crush your conversion rates.

11. Include user reviews

Consider this: 88% of shoppers say they trust online reviews as much as they trust personal recommendations.

That means nearly 90% of people trust a stranger’s opinion online as if it were coming from their spouses, best friends, or family members.

Furthermore, 39% of people say they read product reviews on a regular basis, and only 12% of customers say they don’t check online reviews.

Basically, this means customers want to see what their peers have to say.

Encourage customers to review products they’ve purchased, and display those reviews on your website.

Take a look at how Johnston & Murphy does this on their ecommerce site:

More reviews means more credibility.

Obviously, you’re going to say only great things about the products you’re selling.

But other customers will be truthful about their experiences.

That’s why consumers trust these ratings and reviews.

Customers share personal stories about the uses of the products they purchased and the reasons for recommending them (or not).

Notice I also highlighted the chat option on the Johnston & Murphy website—a topic I covered earlier.

Don’t be upset if not all your reviews are absolutely perfect.

You’ll get some negative comments.

It happens.

Those negative remarks can actually help you. It shows shoppers your reviews are legitimate.

Hopefully, the positive ratings will largely outweigh the negative ones.

This will help you get more shoppers to convert and complete the purchase process.

12. Add a video demonstration

If your products are unique, include video demonstrations showing how to use them.

Here’s an example from the Training Masks website:

They have workout videos to show people how to use their product to train harder and smarter.

Since this product isn’t something you see every day, the majority of the population may not know how it works.

But don’t think you can’t use videos even if you’re selling something simple.

For example, everyone knows how to use a piece of luggage, right?

Well, that doesn’t stop Thule from including a video demonstration on their website:

The video shows all the hidden compartments of the bag.

It also shows customers how they can adjust the handles and straps and utilize other features.

In addition, you can include a video demonstration highlighting the features that set your product apart from similar products.

Even if you’re selling something simple, like a shirt, a video can show customers the item’s versatility for different occasions, scenarios, or weather conditions.

You just have to get creative.

13. Don’t surprise your customers with extra fees

Consumers are sensitive to price. You have to be upfront and totally transparent with the prices on your website.

The customer expects to see the same price for the same product on all pages, including in their shopping cart.

Adding hidden charges, taxes, and shipping fees will crush your conversions.

Look at the top reasons for shopping cart abandonment:

Extra costs are the number one reason why consumers abandon their shopping carts.

Look, I realize you’ve got to pay sales tax and shipping isn’t free. But rather than surprising the customer when they check out, include those costs in the original price.

You’ll still get paid enough to make a profit, and the customer won’t be surprised with extra fees. It’s a win-win scenario for everyone.

Plus, it will reduce cart abandonment and improve your conversion rates.

14. Send shopping cart abandonment emails

While you can certainly do things to improve your shopping cart abandonment rates, some customers still won’t always complete their purchases.

You can’t ignore this.

Someone was just a click or two away from buying something on your website. They identified what they wanted and added it to their cart.

It’s going to be much easier to try to get this customer to convert than to find a new customer.

This person is already familiar with your brand and obviously interested in at least one of your products. Sometimes they just need a bit of extra motivation to complete the sale.

Send out a shopping cart abandonment email to remind the consumer of your products. Here’s an example from Oakley:

This product will still be fresh in the customer’s mind—they just left it in their shopping cart. They wanted it, but for one reason or another, it just didn’t happen.

Receiving this email could be enough to trigger an impulse buy.

15. Recommend products to enhance the shopping experience

If your site is using cookies to track browsing behavior, you can recommend products to your customers based on what they like. Use their previous order history as well to personalize recommendations.

This shows the consumer you care. Their browsing experience is different from everyone else’s.

Here’s an example from Bed Bath & Beyond:

You can also try to upsell to your customers when they add something to their shopping carts. For example, if they buy a pair of headphones, you can recommend a carrying case for them.

Again, it reflects their personal experience. This strategy works.

Research shows that 49% of consumers said they bought something they weren’t initially planning on purchasing after seeing a personalized recommendation.

Conclusion

Your ecommerce site should be making more money.

If there’s one thing you choose to do for your ecommerce site today, let it be conversion optimization. Don’t settle for average.

Take steps to improve your conversion rates. It’s an especially powerful tactic for small businesses.

Why?

Because you can get better results by using the same resources you have. It means you can start to scale your business and make headway on your competitors without outspending them.

That’s golden.

Whether your business is brand new or has been around for a while, there is always room for improvement.

You can make simple modifications to your ecommerce website to get more conversion and the tips I provided are the best place for you to start.

You can start applying some of these elements to your website right away.

I’m not saying you need to implement all of these strategies overnight. In fact, you may even have a couple of these in place already.

But over time, you need to optimize your ecommerce website if you want to get as many sales as possible. Follow these tips, and I’m sure you’ll see an improvement.

Trust me, they work.

Continue Reading 15 Ecommerce Conversion Rate Optimization Wins to Test

How To Get Monthly Website Visitors With Top List Articles

Traffic to me is the simplest thing on the planet. It is so easy to get! All you have to do is provide people with a solution to their problem and they will come, read it and they will share it with their friends!

I have created over 100 ‘top list’ type posts which have been viewed by millions. They are so popular and well received that they have been featured on Reddit Homepage, New York Times, Yahoo News & one even became a Trending Topic on Twitter! The best part… I can get these types of posts created for just $25. Let me teach you how.

Why Creating Lists Will Drastically Increase Your Traffic

When you Google, think what you are typing in, let’s say you are looking for a cure for a health problem. Just for example, you are going to type in Cure Acid Reflux. That’s a big search term. Firstly you would be surprised how many people don’t name the article what people are searching for in Google. This blows my mind. Why are you calling your article something fancy and using words people don’t ever use, just to make yourself look smart. No one is typing that in Google, so you shouldn’t be naming your posts that.

I’m no SEO expert, there I said it. But I do get around 200,000 visitors a month from Google alone so it’s kind of a big deal for me.

Here’s what I believe: Google ranks sites which are naturally awesome. Forget everything about buying links and social love. Just imagine that your posts are so cool, people spend ages on your site and people love to share your stuff. That’s what GOOGLE wants! Great content because they are in the content industry. There job is to provide users with the right content and the best possible option, if yours is not that, then you don’t rank so well.

Back to my health post, I will call it :

10 Ways To Cure Acid Reflux

Somewhere I heard that odd numbers work better for open rates and marketing so I often will change the 10 for 7, 11, 13, 17 basically any odd number that looks good. I will decide how many I want before I even create the post. Ofcourse, it sometimes changes as I’m writing the post.

What you don’t want to do is call your article something like:

Surefire Ways To Eradicate Acid Reflux

I’m sure someone will type in Eradicate Acid Reflux every month or two but Surefire Ways? No Way!

You think this is an extreme example? Heck no, this is a nice example.

Tip 1. Name Your Posts Something People Search For!

Here’s where top lists dominate:

  • Firstly, they are quite long so people tend to spend a while reading them.
  • Each part is in section, for example, our Cure Acid Reflux post, its 7 cures, so we have 7 headlines with each option. Because of this, people can quickly decide YES, there’s something here I am willing to do, so I will read it all. I think a lot of articles don’t do well because people are not prepared to commit time to read a page if they don’t think it’s going to help them.
  • The title says exactly what you get, so you know what you are getting into.
  • When shared on social media, again, people know what they are about to get. Often people will retweet and share blog posts just because of the title, not even knowing if the article is good or not.

Step 1. To Dominating Any Industry

Post a large amount of amazing articles. That’s what I do, I show up in dozens of industry’s and just do the same old top list posts but for different industry’s. Here’s some examples:

Blogging/Make Money Industry

  • Top 30 Most Influential People In Blogger
  • 10 Reasons Why It Rocks To Be a Internet Entrepreneur
  • 10 Christmas Gifts For Entrepreneurs
  • 17 Tips To Cure Bloggers Block
  • 20 Bloggers To Follow on Facebook

Photography Industry

  • Top 30 Most Influential People In Photography
  • 10 Reasons Why It Rocks To be a Photographer
  • 10 Christmas Gifts For Photographers
  • 17 Tips To Fix Bad Photos
  • 20 Photographers To Follow on Facebook

Health Industry

  • Top 30 Most Influential People in Natural Health
  • 10 Reasons Why It Rocks To Be Healthy
  • 10 Christmas Gifts for Super Healthy People
  • 17 Tips To Cure Acid Reflux
  • 20 Health Experts To Follow on Facebook

Young Entrepreneur Industry

  • Top 30 Most Influential Young Entrepreneurs
  • 10 Reasons Why It Rocks To Be a Young Entrepreneur
  • 10 Christmas Gifts For Young Entrepreneurs
  • 17 Tips To Stop People Treating You Different Because Of Your Age
  • 20 Young Entrepreneurs To Follow On Facebook

See how easy it is?

And it doesn’t stop there. Each post can be done in so many other ways. For example:

10 Reasons Why It Rocks To Be a Photographer… you could flip this on it’s head and do 10 Reasons Why It Sucks…

Tip 2. Turn One Top List Into a Series of Top Lists

Remember our post suggestion: 20 Bloggers To Follow on Facebook

How about doing that with every social network:

  • 20 Bloggers To Follow on Twitter
  • 20 Bloggers To Follow on Youtube
  • 20 Bloggers To Follow on Pinterest
  • 20 Bloggers To Follow on Google+

Instead of doing a post such as “20 Ways To Improve Your Website” – you could split it into a series and niche each one down, so for example:

  • 10 Ways To Improve Your Websites Load Time
  • 10 Ways To Improve Your Websites Usability
  • 10 Ways To Improve Your Websites Blog Layout
  • 10 Ways To Improve your Websites Conversion Rate

Step 2. Getting Articles Created (20 at a time)

So in order to achieve a lot of success with our blogs, we need a lot of content… by doing basically no actual work. This is important because as a business owner we can’t be doing everything ourselves, so we need to outsource what other people can do for us.

The great thing about top list articles, is they are more or less just research. Almost anyone can write them. The first article I ever outsourced was way back in 2009 and since then, has recieved over 1,000,000 visitors. All I had to do is hire someone and pay them $50. Still to do this day, I get thousands of visitors to my website every month because of that blog post. So don’t just think about how much traffic you will get today from a post but how much traffic you can get in the future.

Right now, one of the easiest places to hire a writer is Fiverr. They have a huge selection of writers and you can get your post written in under 24 hours. So if you want to test this strategy out, click here to hire someone to write your articles for you!

Tip 3. Be Specific With What You Want

If you want great articles, you have to give great guidelines. When you hire someone, I always include instructions so they know what I expect from them. This is what I send them:

Guidelines For Writing Awesome Articles For My Website

The majority of people who write articles for us, will go on to write many more. Please follow my article outline and guidelines to ensure your article is well received and accepted. Failure to do so will result in your article being declined.

All posts should be well researched.

If the article is numbered, please number it 1. 2. 3. etc (not #1 #2 #3 or 1 – 2 – 3 -)

If the title is broad, for example, 50 Places to Visit in 50 States of America, then please give a broad selection of choice. So for example, don’t make all 50 places landmarks, split it up so their is variety, for example, Landmarks, Famous Restaurants, Bars, Theme Parks, Extreme Things To Do and so on.

Be consistent with how you lay your article out, for example, I sometimes see people write post titles with the attraction first, followed by location. Then there will be 1 or 2 titles without a location. Each title needs to be in the same format.

Below is an example of how I like articles to be laid out:
—————————————–

Headline

Introduction to post. (This needs to be informative and make them want to carry on reading.)

Subheadline, in h2 tags. <h2>Your Subheadline</h2>

<h3>Item 1</h3>

[IMAGE]

Information why you should do what this title suggestions.

<h3>Item 2</h3>

[IMAGE]

And continue.

[There should be one line between each element.]

—————————————–

Examples of successful posts written:

  • https://www.incomediary.com/21-life-lessons-from-steve-jobs
  • https://www.incomediary.com/top-earning-websites
  • https://www.incomediary.com/top-earning-blogs

Conclusion

As you can see in the final part of this post, I guide writers through exactly what I want. Even giving them examples of writers who have already followed our guidelines. This is key to having success with outsourcing article writing.

So just to recap what you need to do:

  1. Download our 110 top list headline templates, it’s FREE!
  2. Go through our headlines and decide on the 10 that you think will be most successful on your blog.
  3. Go to Fiverr and hire a writer or several writers to create this content for you.
  4. Publish content on your website and enjoy the benefits of top list articles.
  5. Repeat the first 4 steps over and over again.

That’s all there is to our top list strategy. It works for us and it’s worked for thousands of other IncomeDiary readers as well, so why not give it a try?

The post How I Get Over 100,000 Visitors a Month With Top List Articles appeared first on How To Make Money Online.

Continue Reading How To Get Monthly Website Visitors With Top List Articles

How and Why To Create Foundational Content (Grow Your Blog Series)

Almost every day I get emails from bloggers asking if I think their blog is ready. Most of the time they are wondering if they can create a product or sell something from their blog. And I always say WOAHHH wait a minute.

– Are you getting consistent pageviews?
– Have you started an email list?
– Are your social media channels up to snuff?
– Is your blog/business branded?
– And most importantly, do you have foundational content?

Foundational content is awesome, interesting content that separates you from the rest. It’s informative or creative, or emotional, or all of the above. When anyone reads it, they are moved to follow you, share your content, or read more from you.

This post is totally updated for 2019 to give you the best possible ways to establish your blog and increase your traffic.

 

Basically, foundational content is what builds your blog. It makes people want to follow and share. Tweet this

This post is part of a new series on the blog called #GrowYourBlog. I mentioned this post the other day when I talked about my blogging mistakes. One thing I said? That a series would cover how to start a newsletter. Well, guess what? While I think starting a newsletter is a great (and necessary) way to grow your blog and make sales, the fact of the matter is, you don’t have to have one to have a successful blog. You do, however need content. So if you are new to this blog or just now reading this, my advice to you is to just START. Start writing and creating. Even if you think you aren’t ready. Newsflash: no one is. And you’ll never know until you try.

When I started my blogging journey I was certainly not intending to do this full time. But as I went on, I found how much time, effort, and enjoyment I got out of creating content. Iused to think it was all about quantity when it comes to posting on your blog. Thankfully, I was wrong. Quality is truly the key.

In order to be successful with your blog you need to create great content. So, what is that exactly?

The type of content that people crave: reminds us that we matter, gives us hope or faith in the bigger picture, explains or tells a story, shows your authenticity, pulls at our emotions, surprises us (in a good or bad way), confirms our assumptions, takes us on a journey, challenges our way of thinking, entertains us, shows us successes and/or failures, gives us a unique point of view.


As bloggers, we have the unique opportunity to post about topics that we love. But we need to do it with our audience in mind. When you start crafting your blog posts, take your audience and what they like into consideration. See what posts they tend to share more, comment on, or follow you after you post.

What if you could create a few pieces of content that would be the backbone to your blog? It would bring in continuous hits on your blog, establish you as authority, and create more opportunities? That, is what foundational content can do.  

Download your free 7 page workbook and checklist to creating incredible content for your blog:

FREE Workbook: Learn how to create content that counts!



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Why should you create foundational content?
Well, it’s what gets shared more than anything else. It becomes the backbone of your blog and can help establish your voice online. My blog posts that are foundational in nature have 10X the number of hits than my other posts. That’s because these posts are helpful, different, and engaing.

The main goal of your foundational content should be that your blog post helps to solve a problem. When you solve a problem you become a resource and authority on a subject. Let me give you some examples:

– The Absolute Best Way to Create Squash Pasta
– 7 Insanely Cool Ways to Wear a Blanket Scarf
– How to Start a Squarespace Blog From Scratch
– Photography Tips For Every Newbie Photographer
– Create Beautiful Handlettering with This One Simple Step
– How to Start an Etsy Shop
– Your Guide to A Healthy Lifestyle
– This Budget Trick Saved Us $500 a Month
– The Proven Method for Organizing Effectively
– The Ultimate Guide To Cleaning Your Home
– The 3 Rules to Creating the Perfect Wardrobe
– How to Pose Your Photography Clients
– 10 Ways to Effectively De-stress and Feel Good
– How to Paint Art For Your New Home or Apartment
– Step-By-Step Guide to Planning a Romantic Honeymoon in France

Every single one of these blog post titles is informative. It’s going to teach the reader something they need. In addition to all of these headlines above, they all have one thing in common: they have an interesting headline.

These headlines draw the reader in and make them want to click on your content, rather than just pass it on by.  Your blog posts should not only be informative, but they should have a title that immediately engages the reader.

You can write great content all you want, but if your headline sucks, no one’s clicking to read what you have to say. WE have to draw the reader in, give them idea of WHY they should click.


Examples of some of my sucky headlines:

If I Could Go Anywhere… – This is pretty vague and doesn’t really tell the reader what I’ll be discussing (travel).
6 Degrees of Jordan Speith – Unless you know who this is, this probably makes no sense. Actually, it still doesn’t make a lot of sense.
Pinterest For Your Blog – While I like this post, it’s pretty vague and doesn’t really show or tell how I’m going to help you with Pinterest.


Examples of some of my CLICKABLE headlines:

Why We’re Moving Back to America – This is a cliff hanger, even if you don’t know me, you might click that link.

5 Inspiring Bloggers (And How They Make Money)  – Explains what the post is about and tells you exactly what I’ll be sharing, with examples!
10 Ways to Drive Traffic To Your Blog Right Now – This post is timely so it makes people want to click.
How Bloggers Can Reach out To Business and Bloggers + Free Media Kit Templates – this was a question I got again and again, so I expanded on it in my blog post. Plus I created a free download (don’t worry, I’ll be going over that later in the series!)


Examples of super awesome CLICKABLE headlines from others:

How Often Should You Really Be Working Out – And How Hard – We alll want to know the magic for what really works for staying healthy. This headline gets to the point on what the article is about.

These are the Best Kept Secrets in Europe – I want to know the secrets! Don’t you?

20 Easy Healthy Meal Prep Lunch Ideas for Work – I love that this includes a number, it means you’ll be getting lots of ideas.

Now that you have great content and a great headline there’s just one missing piece: a clear, branded image. What I mean by that is an image that the reader can tell is yours. It’s an image that uses your fonts or your pictures. (Although, you can still use stock photos, here are 8 places to find free ones.)

Creating foundational content will help you grow your blog and establish you as an authority. You have multiple pieces of content that allow people to follow along and share your posts.

The three steps to great foundational content are:
1. Informative Content 
2. An Engaging Headline
3. A Clear, Branded Image

When crafting these posts, give it your all. Create exclusive, informative content that your readers GAIN something from. Make it something they cannot find anywhere else. And, most importantly,
the content you create should be something YOU care about. Something that makes YOU excited to write about. Otherwise, you won’t continue doing it. And that’s the whole point right?

When you create foundational content you can build on this content to then turn these posts to help you gain followers and newsletter subscribers.

Now on to the nitty gritty, the how-to of it all. The blog process can be a daunting one. So store your ideas. I use Evernote to capture and organize everything. Best part? Evernote is FREE! However you decide to organize make sure it’s simple. That’s the best way to make sure you’ll actually do something.

Before I get into the SEO, images, everything else. I just WRITE. I use my blog to do that. Then I go back and edit, and add in detail. The free checklist I’ve created will help you do that!

In order to create awesome foundational content for your blog I created a FREE 7 page workbook and checklist! Click below to download and grab you copy right now:

FREE Workbook: Learn how to create content that counts!



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While valuable foundational content is necessary, we also need growth through social media and shares. We all want likes, shares, and even comments. So in the next part of the series I’ll be showing you how to build traffic through social media. 

Check out part 2: Using Social Media Successfully 
Part 3: How to Create a Newsletter for Your Blog 
Part 4: How to Make Money as a Blogger

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The post How and Why To Create Foundational Content (Grow Your Blog Series) appeared first on Helene in Between.

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