Google is the de facto face of the internet these days and almost everything online depends on it. Ever since it took over Yahoo! as the world’s top search engine, many things changed in the online scene and more keeps changing every year. With that in mind, keeping up with the latest Google searches is a good way to track consumer behavior. Optimizing your content with keyword tracker tools for search engines has become the norm because of this.
This is especially important for many blogs, websites, and other businesses that rely on content marketing for a revenue stream. Right now, there are countless search engine optimization (SEO) tools and the best of them are paid services or apps. However, you’d be pleased to know that there are also some affordable ones out there. By affordable, we mean “free,” the best price in ever.
These free SEO or keyword tracker tools should be perfect for small or startup companies who can’t afford more advanced software. It’s a good and often risk-free way to start with your SEO. Here are some of the free tools you might want to check out.
First on the list is Google Trends and it’s probably one of the most obvious choices to include here. After all, Google handles the majority of the world’s search queries. So, it makes sense for them to have their own free keyword tracker and ranking tool. True to its name, Google Trends shows the latest happenings in the world and the interests of users per country or internationally.
It also shows user interest on a selected topic or keyword over time. This makes it easier to predict whether that keyword you want to use will still be fresh later on. The user interface is simple and minimalist even. For that matter, it’s pretty barebones compared to most keyword tracker tools; the software only shows which keywords and topics are the most searched and how they compare to others in a simple manner.
If you’re looking for something more advanced than Google’s basic SEO keyword app, then Wordtracker might be worth looking into. It’s also free and allows you to search for any keyword in any country or even in a particular state/province of that country. It’s not just limited to Google too, you can also track keyword rankings in YouTube, Amazon, and eBay.
What makes it better than Google Trends is the more intricate details for each and every keyword related to the one you searched for. Wordtracker also displays a calculation on how commercial a keyword is and also how competitive it is. It lets you avoid using mainstream keywords and snatch that perfect balance between the niche and the popular. All this for free.
Keyword Tool basically has the same function and shows around the same information as Wordtracker but it won’t give you that for free. Instead, it’s free version works like a less detailed Google Trends. While it does show you the exact ranking of the keyword and any related ones you searched for, it won’t show you the exact number of searches nor the competition for that keyword.
If you want to see the trend, volume of searches, competition, and even the cost-per-click (CPC) of all related keywords, then you’ll have to avail of the Pro version of Keyword Tool. Despite its basic free version, the compromise comes in the form of a wider range of platforms where Instagram, Twitter, Play Store, and even Bing are included apart from Google and the other ones mentioned in Wordtracker. That’s something worth your consideration.
SEMrush spares no expense in giving you virtually all the information you want from your keyword. The moment you make your own free trial, you’ll be overwhelmed at the amount of data presented to you in its keyword analytics UI. The free trial of SEMrush even shows you the organic and paid search information as well as the cost-per-click, competition, top organic search results, and even the ads involving the keyword.
The caveat, however, is that the free trial only allows you a maximum of 10 searches per day. Not only that, but you’re also only allowed to see 10 results per search. If you’re the type who loves experimenting or wants the most optimal keyword you can use, that deal might be limiting. Of course, SEMrush will also bar you from using some of its complex and convenient tools that have functions beyond keyword rankings.
If SEMrush is too complex for you, then Webconfs might be a good starting point. It’s more detailed than Wordtracker but it’s also pretty much limited to just Google. Webconfs is pretty easy to use and fast, regardless of how inflexible it is. The SEO keyword tool can show you the standard stuff: volume, CPC, keyword competition, results, and even the trend graph.
The best part? It won’t prompt you to make an account or become a subscriber. Once you access the website, you can search right away to your hearts’ content. However, it might ask for your email address and CAPTCHA confirmation every time you search for a keyword’s data. Sometimes it might glitch out too with the CAPTCHA, but a quick reload can usually fix the problem. Nevertheless, if you want to experiment with keywords dozens of times, you can’t go wrong with Webconfs; they won’t charge you.
WordStream provides a good middle-ground between free and premium services. This one, like other keyword tracker tools, lets you see your keyword’s search volume and how it ranks among other related keywords too but that’s about it. You’ll have to shell out some bucks or opt for a limited free trial if you want to see the CPC, the competition, and a unique metric from WordStream called “Opportunity Score.”
Apparently, they exhibit the Opportunity Score as an algorithm-based calculation of the commercial opportunity for a keyword. It’s similar to Wordtracker’s keyword commercial intent tracker. Last but not least for WordStream, you can also select a certain industry or category to narrow down your keyword results to a certain niche.
Ending this list is perhaps the simplest keyword tracker here from Infinite Suggest. It’s actually even simpler than Google Trends. You just type in your keyword of choice and let it rip. Infinite Suggest will give you a list of a keyword ranking and that’s pretty much it. There’s no display of the usual statistics shown by other sites but it can show you hundreds of results and how they line up against one another.
If you so ever desire a more comprehensive analysis of the keyword you input, then you can simply click under the “more data” column and the site will lead you to… SEMrush. If so, why use it over SEMrush? For starters, it’s a lot less confusing. Additionally, it won’t ask for your account or force you to undergo a free trial. It’s great if you’re on a hurry for keyword rankings; it also autosaves your progress for when you accidentally close the tab!
While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research.
Well, the need to do keyword research has stayed the same. How you actually do it hasn't.
What is keyword research?
Keyword research is the process of finding and analyzing actual search terms that people enter into search engines. The insight you can get into these actual search terms can help inform content strategy, as well as your larger marketing strategy.
Why is keyword research important?
More and more, we hear how much SEO has evolved over just the last 10 years, and how unimportant keywords themselves have become to our ability to rank well for the searches people make every day.
And to some extent, this is true; using keywords that exactly match a person's search is no longer the most important ranking factor in the eyes of an SEO professional. Rather, it's the intent behind that keyword, and whether or not a piece of content solves for that intent (we'll talk more about intent in just a minute).
But that doesn't mean keyword research is an outdated process. Let me explain:
Keyword research tells you what topics people care about and, assuming you use the right SEO tool, how popular those topics actually are among your audience. The operative term here is topics -- by researching keywords that are getting a high volume of searches per month, you can identify and sort your content into topics that you want to create content on. Then, you can use these topics to dictate which keywords you look for and target.
By researching keywords for their popularity, search volume, and general intent, you can tackle the questions that the most people in your audience want answers to.
How does intent affect keyword research?
Like I said in the previous section, user intent is now one of the most pivotal factors in your ability to rank well on search engines like Google. Today, it's more important that your webpage addresses the problem a searcher intended to solve than simply carries the keyword the searcher used. So, how does this affect the keyword research you do?
It's easy to take keywords for face value, and unfortunately, keywords can have many different meanings beneath the surface. Because the intent behind a search is so important to your ranking potential, you need to be extra-careful how you interpret the keywords you target.
Let's say, for example, you're researching the keyword "how to start a blog" for an article you want to create. "Blog" can mean a blog post or the blog website itself, and what a searcher's intent is behind that keyword will influence the direction of your article. Does the searcher want to learn how to start an individual blog post? Or do they want to know how to actually launch a website domain for the purposes of blogging? If your content strategy is only targeting people interested in the latter, you'll need to make sure of the keyword's intent before committing to it.
To verify what a user's intent is in a keyword, it's a good idea to simply enter this keyword into a search engine yourself, and see what types of results come up.
I'm going to lay out a keyword research process you can follow to help you come up with and narrow down a list of terms you should be targeting. That way, you'll be able to establish and execute a strong keyword strategy that helps you get found for the search terms you actually care about.
How to Research Keywords for Your SEO Strategy
Step 1: Make a list of important, relevant topics based on what you know about your business.
To kick off this process, think about the topics you want to rank for in terms of generic buckets. You'll come up with about 5-10 topic buckets you think are important to your business, and then you'll use those topic buckets to help come up with some specific keywords later in the process.
If you're a regular blogger, these are probably the topics you blog about most frequently. Or perhaps they're the topics that come up the most in sales conversations. Put yourself in the shoes of your buyer personas -- what types of topics would your target audience search that you'd want your business to get found for? If you were a company like HubSpot, for example -- selling marketing software (which happens to have some awesome SEO tools ... but I digress ... you might have general topic buckets like:
"inbound marketing" (21K)
"email marketing" (30K)
"lead generation" (17K)
"social media marketing" (71K)
"marketing analytics" (6.2K)
"marketing automation" (8.5K)
See those numbers in parentheses to the right of each keyword? That's their monthly search volume. This data allows you to gauge how important these topics are to your audience, and how many different sub-topics you might need to create content on to be successful with that keyword. To learn more about these sub-topics, we move onto step 2 ...
Step 2: Fill in those topic buckets with keywords.
Now that you have a few topic buckets you want to focus on, it's time to identify some keywords that fall into those buckets. These are keyword phrases you think are important to rank for in the SERPs (search engine results pages) because your target customer is probably conducting searches for those specific terms.
For instance, if I took that last topic bucket for an inbound marketing software company -- "marketing automation" -- I'd brainstorm some keyword phrases that I think people would type in related to that topic. Those might include:
marketing automation tools
how to use marketing automation software
what is marketing automation?
how to tell if I need marketing automation software
email marketing automation
top automation tools
And so on and so on. The point of this step isn't to come up with your final list of keyword phrases. You just want to end up with a brain dump of phrases you think potential customers might use to search for content related to that particular topic bucket. We'll narrow the lists down later in the process so you don't have something too unwieldy. Once you have your final list, there are several data-driven tools available to you for finding out which keywords you're most likely to rank well for.
(Note: If you're a HubSpot customer, you'll actually be able to spend a little less time cutting down your topics and keywords list with HubSpot Content Strategy. Content Strategy helps you identify and research topics to approach based on existing content.)
Although more and more keywords are getting encrypted by Google every day, another smart way to come up with keyword ideas is to figure out which keywords your website is already getting found for. To do this, you'll need website analytics software like Google Analytics or HubSpot's Sources report, available in the Traffic Analytics tool. Drill down into your website's traffic sources, and sift through your organic search traffic bucket to identify the keywords people are using to arrive at your site.
Repeat this exercise for as many topic buckets as you have. And remember, if you're having trouble coming up with relevant search terms, you can always head on over to your customer-facing colleagues -- those who are in Sales or Service -- and ask them what types of terms their prospects and customers use, or common questions they have. Those are often great starting points for keyword research.
Step 3: Research related search terms.
This is a creative step you may have already thought of when doing keyword research. If not, it's a great way to fill out those lists.
If you're struggling to think of more keywords people might be searching about a specific topic, go to Google.com and take a look at the related search terms that appear when you plug in a keyword. When you type in your phrase and scroll to the bottom of Google's results, you'll notice some suggestions for searches related to your original input. These keywords can spark ideas for other keywords you may want to take into consideration.
Want a bonus? Type in some of those related search terms and look at their related search terms.
Want another bonus? HubSpot customers can get suggestions for keywords and topics to consider within the Content Strategy tool.
Step 4: Check for a mix of head terms and long-tail keywords in each bucket.
If you don't know the difference between head terms and long-tail keywords, let me explain. Head terms are keywords phrases that are generally shorter and more generic -- they're typically just one to three words in length, depending on who you talk to. Long-tail keywords, on the other hand, are longer keyword phrases usually containing three or more words.
It's important to check that you have a mix of head terms and long-tail terms because it'll give you a keyword strategy that's well balanced with long-term goals and short-term wins. That's because head terms are generally searched more frequently, making them often (not always, but often) much more competitive and harder to rank for than long-tail terms. Think about it: Without even looking up search volume or difficulty, which of the following terms do you think would be harder to rank for?
how to write a great blog post
If you answered #2, you're absolutely right. But don't get discouraged. While head terms generally boast the most search volume (meaning greater potential to send you traffic), frankly, the traffic you'll get from the term "how to write a great blog post" is usually more desirable.
Because someone who is looking for something that specific is probably a much more qualified searcher for your product or service (presuming you're in the blogging space) than someone looking for something really generic. And because long-tail keywords tend to be more specific, it's usually easier to tell what people who search for those keywords are really looking for. Someone searching for the head term "blogging," on the other hand, could be searching it for a whole host of reasons unrelated to your business.
So check your keyword lists to make sure you have a healthy mix of head terms and long-tail keywords. You definitely want some quick wins that long-tail keywords will afford you, but you should also try to chip away at more difficult head terms over the long haul.
Step 5: See how competitors are ranking for these keywords.
Just because your competitor is doing something doesn’t mean you need to. The same goes for keywords. Just because a keyword is important to your competitor, doesn’t mean it's important to you. However, understanding what keywords your competitors are trying to rank for is a great way to help you give your list of keywords another evaluation.
If your competitor is ranking for certain keywords that are on your list, too, it definitely makes sense to work on improving your ranking for those. However, don’t ignore the ones your competitors don’t seem to care about. This could be a great opportunity for you to own market share on important terms, too.
Understanding the balance of terms that might be a little more difficult due to competition, versus those terms that are a little more realistic, will help you maintain a similar balance that the mix of long-tail and head terms allows. Remember, the goal is to end up with a list of keywords that provide some quick wins but also helps you make progress toward bigger, more challenging SEO goals.
How do you figure out what keywords your competitors are ranking for, you ask? Aside from manually searching for keywords in an incognito browser and seeing what positions your competitors are in, SEMrush allows you to run a number of free reports that show you the top keywords for the domain you enter. This is a quick way to get a sense of the types of terms your competitors are ranking for.
Step 6: Use the Google AdWords Keyword Planner to cut down your keyword list.
Now that you've got the right mix of keywords, it's time to narrow down your lists with some more quantitative data. You have a lot of tools at your disposal to do this, but let me share my favorite methodology.
In Keyword Planner, formerly known as the Keyword Tool, you can get search volume and traffic estimates for keywords you're considering. Unfortunately, when Google transitioned from Keyword Tool to Keyword Planner, they stripped out a lot of the more interesting functionality. But you can make up for it a bit if you take the information you learn from Keyword Planner and use Google Trends to fill in some blanks.
Use the Keyword Planner to flag any terms on your list that have way too little (or way too much) search volume, and don't help you maintain a healthy mix like we talked about above. But before you delete anything, check out their trend history and projections in Google Trends. You can see whether, say, some low-volume terms might actually be something you should invest in now -- and reap the benefits for later.
Or perhaps you're just looking at a list of terms that is way too unwieldy, and you have to narrow it down somehow ... Google Trends can help you determine which terms are trending upward, and are thus worth more of your focus.
And ... You're done!
Congratulations! You've now got a list of keywords that'll help you focus on the right topics for your business, and get you some short-term and long-term gains. You can even download our free SEO template to help you organize your keywords and track which terms you're focusing on for different pages of your website.
Be sure to re-evaluate these keywords every few months -- once a quarter is a good benchmark, but some businesses like to do it even more often than that. As you gain even more authority in the SERPs, you'll find that you can add more and more keywords to your lists to tackle as you work on maintaining your current presence, and then growing in new areas on top of that.
People Also Ask
What is a search engine optimization?
Search engine optimization (SEO) is the process of designing your website and its content to drive organic website traffic from search engines. By conducting keyword research, and creating content that matches a user's intent when using that keyword, you can optimize your website for the searches your audience makes most often.
How do I find the best keywords?
Purchase SEO or inbound marketing software
Examine the keywords your website ranks for
Create a buyer persona
Check the search volume for keywords
Find similar keywords using SEO software
Monitor your change in rankings and traffic
What is a meta description in SEO?
An SEO meta description is a brief description of content found on a web page. The meta description is shown to users in search engine results pages to help them decide which search result to click on. Meta descriptions are not a ranking factor in the eyes of a search engine, but they can influence how many people click on a result -- which directly affects the result's organic ranking.
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Instance of a Fantastic Domain
When you scroll through the entire list of backlinks, first check to determine whether there are any strange or international texts.
Case of a Poor Domain
What is Next?
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Creating an automation strategy should be top of mind in 2019 – indeed, it was identified by 61 percent of marketers as the top priority for optimizing marketing automation efforts in a recent industry survey. Researchers also identified the delivery of personalized content and integration of marketing systems as the most challenging barriers to your success with marketing technology. SEO and Automation is a big part of the solution.
Automation is critical in making informed, data-driven decisions in a world in which the amount of data companies are attempting to manage is unprecedented. But we’re at the point now where, as marketers have attempted to automate various tasks, many are struggling with unwieldy stacks of different technologies all vying for resources and budget.
If you or your clients are spending more time trying to find workarounds for your tech than putting insights to work, money is being left on the table. As creative marketers with technical and analytical skills, SEOs are in a great position to lead the creation and implementation of automation strategies companies now need to succeed.
SEO, automation and the customer experience
Automation in your SEO and content process can create efficiencies and ease the burden of redundant tasks, but we’ve evolved so far past that (and quickly). Today, automation alone is not enough. SEOs must automate intelligently — not only to complete tasks but to analyze data and make decisions about which tasks to prioritize (and how to carry them out), as well.
AI is enabling the collection and analysis of datasets we simply cannot get through on our own. Layers of natural language processing and machine learning enable smarter optimizations driven by predictive analytics, pattern recognition, and evidence-based learning.
Site audits, competitive analysis, monitoring rankings and other SEO tasks are made easier and more efficient with automation. But are you ready to take the next steps?
AI is already reshaping content marketing, all the way from ideation, planning and optimized content creation through to promotion to specific market segments. This isn’t new technology; in fact, the Associated Press has been using artificial intelligence to write business news since 2014 (and even then, the program could churn out 2,000 articles per second). We’re now at the point where automation can help identify new revenue opportunities and make recommendations on content topics, attributes, optimizations, strategic CTAs and more.
Intelligent automation also allows SEOs to schedule tasks and immediately activate data, to inform smarter optimizations. You can target specific content to searchers who interact with your chatbot, for example, depending on what led them to the interaction in the first place.
Automation – Data analysts, real-time research, content and communications
Intelligent automation is giving SEOs greater insight into – and control over – how search optimizations impact customer experience throughout every stage of the journey. Now, the insights gleaned from the real-time analysis of customer interactions can help shape every aspect of the customer experience, from discovery to conversion.
Google’s dedication to AI is resulting in far more interactive search results that speak directly to searcher intent, as in these three similar queries that each produces different results:
Google is using taller organic cards, the local three-pack, Quick Answers, images and video, carousels, site links and dozens of other enhanced results to better answer searchers’ needs. The algorithm is listening to searcher cues and constantly learning to bring back the most relevant result. More and more often, that result will answer the need in such a way that the searcher doesn’t even need to click through to learn more. This is Google’s RankBrain technology at work.
Last year, research by BrightEdge (my company) revealed that 80-plus percent of queries return universal search results. Optimizing, structuring and marking up your content to show Google its relevance for queries of varying intents helps increase your visibility when and where it matters most. At the same time, you’re providing more compelling content and may even convert searches to sales without the consumer ever having visited your site.
SEO is moving further away from the static website; what you are optimizing for spans the entire search-based experience. And as Google’s ability to determine intent continuously improves, SEOs and marketers need to keep pace with AI and automation to stay on top and produce properly structured content.
Optimize for voice search. Use a more conversational tone in your content and incorporate longer-tail keywords. Applying a question and answer format to some content can help you rank in Instant Answers and as the best voice response. Be sure to apply proper schema markup, too. Read how visual and voice search are revitalizing the role of SEO for more.
Enable voice search on-site, where possible. Incorporate speech recognition in your app or on-site, if possible. You can extend the same hands-free convenience that delivered a searcher to your site by enabling some voice-free functionality.
Make good use of descriptive text. While many of your audience members crave visual imagery and video, some will not be able to render, watch or hear this content. AI can help in the creation of descriptive text and also with categorizing all kinds of content to improve both your accessibility and SEO.
Use intelligent automation to complement your skills. It’s important to understand that automation can’t ever entirely replace the creative and the strategist—they will continue to decide which technology to apply, and where. However, the Intelligent use of automation will help you do your job more effectively, so you can focus on more important and higher impact tasks.
Monitor regularly for new opportunities. Google is constantly testing and launching new features in the SERPs. It’s not a static space, and you cannot afford to sit still. Use automation to regularly analyze your search presence, as well as that of your most important competitors. Ensure that you have properly formatted, optimized and marked up content in place to take advantage of new SERPs features.
Embracing automation will be increasingly important to your ability to scale and succeed in all facets of digital. If you’re just getting started, try automating time-consuming, repetitive tasks like keyword research, data visualization, reporting, data collection, SERP similarity comparisons, testing JS rendering, generating content ideas, link building and technical auditing.
Next, look to AI to begin simplifying complex decision-making and prioritizing your SEO and content efforts, all with improved consumer experience in mind. SEOs who can embrace automation are making great strides in positioning themselves as the digital marketing leaders of tomorrow.
Failing to regularly audit your website for SEO and Higher Conversions is not an option!
According to econsultancy.com only 2% of website owners are happy with their conversion rates, and 77% of online businesses are neutral or unhappy. Another interesting stat from their report and one that we emphasis here is that:
Companies that are improving their conversions typically use 35% more methods than their counterparts who are not seeing conversion rates change positively.
Put another way – it pays to take the time to focus on Conversion Rate Optimization.
If you’ve never done a website audit or taken Conversion Rate Optimization seriously before, now is the time.
A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it’s optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.
Gone are the days of keyword stuffing, spammy links and using different micro-sites to get traffic.
The ranking factors have changed greatly.
Websites are mobile-friendly and optimized for user intent.
Each search engine has its own algorithms which are regularly changed with updates – but lets face it, at this present moment it is Google that will drive most of your traffic.
For that reason – the No1 SEO Bookmark that every owner needs to visit regularly is: Google Search Console
Meaning, you don’t have to guess what Google wants from your website!
But algorithms are one thing, and it’s totally another when your competitors are doing a better job of ranking that you are.
That’s where a website audit comes into play. A regular website audit will help you check out the health of your website, how it ranks, and prevent from destroying the flow of qualified traffic to your site.
The Advantages of Website Audit
Before we dive into the things you should focus on while auditing your site for high conversions, let’s see some benefits from a marketing perspective:
Website audit allows you to evaluate the effectiveness of your site regarding conversion and lead generation. You can discover some opportunities that you can miss to turn visitors into leads or sales. Examples include adding some effective Calls To Actions [CTA’s] or one of the best we know off – Send a cart abandonment email. This is an email you send to someone who went to your checkout page or gave you their email but for whatever reason did NOT buy.
Website audit allows you to evaluate the technical performance and infrastructure of your website, how friendly it is for search engines and how it is easy for users to navigate and find relevant information on your website.
Website audit allows you to detect any SEO and content-related mistakes throughout your website, and get actionable recommendations to improve your SEO efforts.
The evaluation of the technical and content aspects of your website provide great possibilities to both dramatically increase your conversions and traffic to your website.
So no question about it – having your own website audit is worth it!
Let’s see how well your website is optimized and what you should primarily audit for high conversions:
1) Website Audit – Site Navigation
It is important to evaluate how users navigate your site – from your main page to blog posts, landing pages and other related content and figure out how easy they access the point of sale, download or a newsletter sign up. Analyze whether your site is optimized for maximum usability. The more visitors you can get to your website, the more opportunities you will have to convert leads into customers.
The overall navigability should coincide with what goal a user would visit your site to look for some information. In this case, each business will pursue its individual business goals. But the main purpose for any business is to make it easy for users to find necessary information they are searching for.
White auditing your site for usability, focus on the following things:
Intuitive and simple web design and consistent page layout.
The ability to access your value proposition via your main navigation.
Your landing pages are not over-saturated with ads, links or CTAs. [You will note that with the exception of perhaps one recommended product there is no left hand or right hand navigation on this website]
Your checkout or shopping cart processes are intuitive. [and you have a system for following up cart abandonment]
How many steps it takes for a user to convert.
Do some testing with your target audience to ensure that you’re effectively addressing the content they are searching for, and that it is easy for them to find the interested parts of your website such as pricing, product information, testimonials, blog posts, etc.
2) Website Audit – Website Speed
You know that people are very impatient. The longer it takes to load a web page, the higher the chance users will visit a site less often. Make sure that optimized and fast-loading websites can reach higher conversions, engagement and retention.
Google’s PageSpeed Insights will give you a quick overview of your web page’s load time, how it is performing against other websites and optimization recommendations you need to implement to increase your speed.
It’s not enough that you have a variety of opportunities to retrieve all your visitors’ information so you can follow up and continue to conversion, but you should make your visitors engaged with your content and your brand.
To figure out what will work best for your site, testing is the best option to create a highly converting website. You can use third-party tools like Optimizely (paid) or Google Optimize (free).
6) When You Audit Your Website – Review Website Error Messages
Imagine that response error messages are constantly popping up across your website where they shouldn’t be, or even if you checked and fixed all links, you can’t control other people’s misspellings. And people can go to a web page that doesn’t exist. In this case, using 302, 404 and 500 status codes can be a good indication for users that something is wrong.
Getting an error page is really annoying for users trying to reach a web page on your website. It is important to create a custom 404 page for those users with some fun text, images and links to make them feel less frustrated.
Once you get a 404 page, you can reinforce your brand, and let Google follow to your main page and beyond.
To detect any error messages on your site, you can use SE Ranking SEO Audit to get a general overview of your site’s strengths and weaknesses.
7) Website Audit For Broken links
Website with logical hierarchies can help improve SEO rankings and conversions.
Here is what Marco Robles from LawRank says on the subject:
“Links are the same things as having a bridge to your site. If people can’t get there, you can’t get their money. Moreover, Google hates broken links, and they can result in bad user experience”.
That’s why it is important to do SEO audit to detect broken links and rebuild that bridge to your site. Tools like Google’s Webmaster Tools can help you find broken links on your site. Just go to the Crawl -> Crawl Errors section, and you will get a list of all web page errors.
Everyone knows that it is essential to audit your website if your want to keep up your SEO to get qualified traffic and convert these qualified visitors into paying customers. Market trends, competitors, search engine algorithms and best strategies are always changing. To get success online, you should follow these changes and update your website.
Doing website audits aren’t easy as might appear at first sight. To simplify the audit process, you can use website audit tools and this quick checklist. That will help you optimize your web pages to facilitate conversions and increase your SEO ranking.
“That which is measured, improves. That which is measured and reported, improves exponentially.”
Links are still important for your site’s SEO. Read the post to discover how to get backlinks for your website in 2019.
Running an online business and focusing on SEO, you’ve faced wide discussions on how backlinks impact your website’s ranking. The only conclusion you should make after reading all the opinions on this topic is that backlinks do have a positive effect on SEO.
Sadly, knowing of the backlinks’ importance and being able to build a high-quality link profile isn’t the same. Without a doubt, buying links on forums or other resources isn’t a good idea at all. But how can you build authoritative backlinks not being a top influencer in the niche?
In this post, I’ll give seven tips to how you can build a trustworthy link profile for your website.
Why Backlinks are Important for SEO
First of all, external links leading to your website help search engines discover new pages. To master how it works, you need to understand the process of crawling before your site is ranked in search results:
Crawling is a process of detecting and collecting new and updated pages to add them to the search engines index. A crawler is a search robot systematically browsing the Internet and comparing URLs found with those which already exist in the index.
Sometimes, it takes too long for your page is found by a crawler. So, make sure you place links to your content on other sources related to your subject.
Moreover, when a search robot has found your page, it should determine how the page should get ranked in search results. For this purpose, a crawler not only analyzes the content you post but also evaluates the quantity and trustworthiness of pages which link to your website.
As backlinks are sure to matter for SEO, it’s time to answer the most important question: How to build an authoritative link profile to improve your ranking?
1. Find sources: Analyze your competitors’ backlinks
To get trustworthy backlinks isn’t enough to just find some random websites. Looking for all the relevant ones to your site sources manually is quite a time-consuming process. The best solution to this problem is conducting competitor analysis.
SEO tools such as Serpstat and Ahrefs will provide you with all the necessary data on your rivals’ link profiles. I’ll go with Serpstat: enter your competitor’s domain into the search field, choose the search engine you rank for, and see the comprehensive analysis of their backlinks.
Click on Referring domains and Serpstat will provide you with a list of all the websites which link to your competitor’s site. Select those with a high Serpstat Trust Rank score as it evaluates the trustworthiness of the source for search engines.
2. Guest posting
Once you’ve identified your potential backlink sources, you should think of the ways of making them link to your website. The first and the less complicated one is to guest post on the blogs you’ve selected.
Here are the essential steps to guest blogging which will help you build effective backlinks:
Familiarize yourself with the blog subject.
Discover the most popular topics. You can use Buzzsumo: enter the domain and see the most shared posts on the blog. It will help you come up with the idea of your post which provides an actual value for the visitors.
Create an article addressing subjects of interest of the blog target audience.
If you want to promote an informational blog, add a link to one of your articles connected with your guest post subject or to some infographic you created for your blog.
If you promote the service or the product, attach a link to your website and show how it can solve the audience’s problem.
Blogs usually have the section with the main requirements for people who want to publish their articles there. Follow these rules to increase your chances for your topic to be posted.
3. Link to other websites
It may sound controversial but, by promoting other websites, you can promote your site as well. Just make sure you link to authority sources. So, how can outbound links influence your profile?
Pretty simple. When a link from your website brings some remarkable profit to the others, there are huge chances their owners will notice it while analyzing increases in their traffic. Consequently, they may visit your site and decide your post is good enough for linking to it (especially, considering the fact that their company is mentioned in the article).
4. Mention big brands or celebrities
This paragraph is kind of a lifehack. Mentioning famous people or brands, you get an opportunity of going viral.
For instance, running an informational blog, you can publish the results of a survey for the best marketing strategy ever. The competitors may be such brands as Nike, Coca-Cola, KitKat, etc.
People will vote for their favorite brands and share your pole on other sources. If you’re lucky enough and your rating will gain extreme popularity, these giant companies may also notice you and link to the voting on their websites or social platforms.
Of course, these giant companies are just examples. Mention successful companies or personalities in your particular niche, and you’ll see they’ll get engaged with your idea.
5. Stay active on social media platforms
Although your social media presence doesn’t influence your ranking directly, it still matters.
Firstly, social networks are one more source where people can discover your new content or even find out that your brand actually exists. The higher your brand awareness is, the more chances people will trust your articles and link to them in the future.
So, make sure you created social accounts for your business and:
Added a link to your website;
Attached links to every new piece of content in your social media posts.
6. Broken link building
What is it? It’s a practice of identifying broken links (those which don’t work anymore) on other sources. Then, creating posts on the same subject as dead content was and suggesting website owners replace those links with your new ones. The good news is that people will happily agree to your offer as broken links are harmful to their websites.
The not so good news is that it’s quite a labor-consuming process. Fortunately, if you know how to use SEO tools, you’ll quickly cope with this task. I’ll go with Ahrefs: enter the domain of the source you want to place your link on, go to Outgoing links > Broken links. Here is a list of its pages which contain dead content:
Let’s make sure it works. You can see the anchors of each broken link. It’ll help you identify it on the page where you want to suggest new content. Now go to the post, which is the closest to the subject you used to write about, and find the backlink you want to replace.
Here’s a screen capture showing an example of a broken link:
If you could click on the anchor, you would see… Oops, nothing.
I guess it’s a sign you should start writing a new post.
The next tip is mostly about how not to spoil your link profile. Testimonials are extremely useful if you want to increase the authority of your website. Keep in mind that your reviews section may become a place for other websites to place their links. If these links lead to spammy sources, the trustworthiness of your site will be doubtful.
To avoid it, use ‘rel=nofollow’ for links in your testimonials. It’ll inform search robots they shouldn’t follow such links and index them.
To Sum Up
A high-quality link profile is a key to building the authority of your website. As Google claims that trust is one of the ranking factors, consider that the quality of your backlinks is much more important than the quantity. When working on earning links, make sure you collaborate with trustworthy and relevant websites.
Message from Gail, Founder of GrowMap:
I’m adding this video to the end of this post because I want my readers to understand what Serpstat is: