The 16 Best Digital Marketing Tools in 2019

I'm a big fan of finding the latest and greatest digital marketing tools.

While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition.

Some tools out there are foundational -- things like email marketing, web forms, analytics, and a CRM. However, other tools are more specialized, including keyword rank trackers, or design tools.

To take your marketing strategy to the next level, we've outlined the following 16 digital marketing tools every marketer should have in their tool belt.

Learn how to run more impactful, measurable marketing campaigns.

1. HubSpot Marketing

Price: Free to $3,200/month for enterprises, depending on your plan

HubSpot has several tools to help you grow your business, no matter what stage you're at.

Starting out, there are several tools available for free. You can set up web forms, popup forms, and live chat software for lead capture. Then, you can send kickback emails, pipe all of your data into the free CRM, and analyze site visitors' behavior.

When you expand into the paid tiers, things get really sophisticated with advanced marketing automation.

From managing your content and social media to tracking emails and connecting with your leads, HubSpot is an all-in-one solution -- although it works well with other point solutions you may use (Typeform, HotJar, etc.).

Ultimately, the tool allows you to:

  • Grow your traffic, convert leads, and prove ROI for your inbound marketing campaigns.
  • Shorten deal cycles and increase close rates with the provided sales tools.

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2. Ahrefs

Price: Tiered pricing, ranging from $99 to $399

Ahrefs is a comprehensive SEO tool to help you punch up your website traffic. They have data for around 150 million keywords in the U.S., and even more for 150 other countries.

Ahrefs is great for competitive analysis, allowing you to check out who is linking to your competitors, what their top pages are, and more. You can see where their content ranks and, using the Content Gap tool, identify key weaknesses for your content areas.

The Top Pages tool lets you see which pages get the most traffic, and you can see the amount of traffic going to competitors' sites.

Ahrefs is one of my favorite SEO tools. It constantly impresses me with features I use daily, and I learn about new features all the time. It's easily the most robust product in this space.

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3. Proof

Price: Tiered pricing based on the volume of your website traffic, starting at $24/month

Proof connects to your CRM or website and uses social proof to boost conversions on your site. They implement social proof messaging (i.e. "25 people are viewing this post right now"), reviews, and videos geared towards targeted customers once they visit your site.

The popular Live Visitor Count and Hot Streak notification features boost customers' perception of your brand, and lets prospects get a look at how other people respond to your product. Additionally, it's super easy to install -- you just copy and paste their pixels into your site.

You can identify your visitors and examine their journey throughout your site, which can help optimize your site design for higher conversions. It integrates with an impressive amount of other software systems and is optimized for mobile.

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4. Survey Anyplace

Price: Tiered pricing, starts free and goes to $42/month for enterprises

Survey Anyplace is able to reflect your branding on surveys and allows you to build your own, and they've improved upon the user experience. You can now formulate your own questions and include images as needed.

Their surveys are simple, well-designed, and compatible with mobile. Removing the friction from completing surveys increases their likelihood of completion.The better your survey, the more useful the insights gained can be.

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5. Yoast

Price: The Yoast plugin for WordPress is free, but the paid premium plans range based off the number of sites you need monitored

Yoast is a very popular plugin that works with both Gutenberg and the Classic editor in WordPress. Yoast is an excellent tool to help you optimize your content for search engines.

Yoast helps you choose cornerstone content, focus keywords to help you rank, individual content URLs, and internal links for an additional boost. The plugin also evaluates your page readability and gives it a Flesch Reading Ease score.

It's updated to reflect Google's algorithm every two weeks, so you can always stay up-to-date on your SEO.

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6. Slack

Price: Free for small or medium companies, custom pricing for enterprises

Slack is one of the favored communication services in business today.

It operates in channels designated for certain information, so business conversations don't get distracted or cut-off by tangents about where everyone wants to go for team lunch. It facilitates, de-silos, and focuses collaboration between employees and teams.

It's an excellent tool for networking and meeting others in the digital marketing space, and gives you the freedom to join or leave channels as needed.

Because it's such a popular communication channel, it has wide-ranging integrations with plenty of other tools. You can tack on a seemingly unlimited amount of integrations and Slack applications to make the tool even more powerful -- for instance, many teams will pipe in A/B test results, analytics notifications, new customer or transaction notifications, or even sales or customer support bots. While undeniably powerful, Slack is easy to start using immediately.

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7. Trello

Price: Paid plans range from free to $20.83 per month for enterprise

Trello is a content management tool that many organizations use for brainstorming and strategizing content -- in fact, we use Trello at HubSpot to know when our blog posts are scheduled for publication.

The reason Trello is so appealing is that it's free for small teams and businesses, and it provides a visual way to brainstorm and schedule content online -- even if your team is remote or global. Additionally, it's easy to assign multiple employees to a card, so you know who's in charge of writing, editing, or adding CTA offers to a post.

Users can create cards and include notes on the card topic, as well as create deadlines and assign topics to certain teams. Trello facilitates collaboration and provides clarity on projects in the pipeline.

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8. Canva Business

Price: Plans start free, $12.95/month for teams, or custom pricing for enterprises

Canva is a drag-and-drop design platform that allows users to create images using custom pictures, icons, shapes, and fonts from the Canva catalog. It offers an aesthetically-pleasing, simple way to design your own logos, presentations, images, or graphs based off your team's needs.

Additionally, Canva cuts out the need for an experienced designer and enables you to create the exact visual you have in mind using their vast image collection.

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9. Google AdWords

Price: AdWords run on a pay-per-click model

Google AdWords is one of the most popular options for advertising your business on Google's search engine results' pages. Payment is based on either a pay-per-click or pay-per-call structure.

Google AdWords hosts the Google Keyword Planner, where you can research which keywords you want to include in your ad and your other content. You can set budget caps on how much you want to spend. Ultimately, the tool helps you funnel more prospects to your website.

AdWords is an excellent way to display your products or services on Google's results pages for very specific queries. For instance, let's say someone searches for "best CrossFit gym in Austin". Sure, you could work on your SEO and hope to appear organically -- but you can also bid on the keyword and appear at the top of the page, enabling you to capture tons of high intent visitors.

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10. Google Analytics

Price: Free

Google Analytics is the gold standard for website analytics. Nowadays, it's hard to operate as a digital marketer if you don't have some level of Google Analytics expertise.

At its most basic level, Google Analytics can show you who is coming to your website, from where, and on which pages they're spending most of their time. Beyond that, you can set up goals to track conversions, build an enhanced ecommerce setup, and track events to learn more about user engagement.

Truthfully, barely a day goes by that I don't use Google Analytics. To learn more, check out The Ultimate Guide to Google Analytics in 2019.

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11. MailChimp

Price: Tiered pricing, plans start free and range up to $199

MailChimp is an email marketing and social advertising tool designed to automate and orchestrate campaigns.

You can track the traffic garnered from your campaigns -- additionally, MailChimp offers multiple integrations with other SaaS companies. The tool is especially powerful for email drip campaigns. Ultimately, it's a good option for engaging with your audience.

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12. Asana

Price: Tiered pricing, free to $19.99/month, with custom enterprise options

Asana is a collaborative workflow management system with a visual emphasis designed to streamline and de-silo information and goals between teams.

Asana allows you to do several things:

  • Record and visualize projects to be completed
  • Map out deadlines and prioritize tasks
  • Assign tasks to certain team members
  • Identify points of friction and bottlenecks
  • Report on projects quickly and openly
  • De-silo data between teams

The Portfolios function also lets you keep track of every project's status, ensuring that your team members have the support and motivation to get out their digital marketing initiatives on time.

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13. BuzzSumo

Price: Paid plans start at $79/month

BuzzSumo is a unique content research tool that identifies top influencers in your industry and helps you connect with them.

You can look up trending topics and define the scope of your search to generate both evergreen content, or trending content aimed at your desired audience.

From there, you can look at your content's analytics and social mentions, and then measure performance accordingly.

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14. MeetEdgar

Price: $49/month

MeetEdgar is an excellent social media management tool.

Using the browser extension, it can write posts and extract up to five important highlights from your posted content for you to easily share. You can sort your content into categories and decide when you want content shared from each category.

It allows you to schedule posts 24/7, and if your queue runs out, it will mine previous posts and re-share them -- which you can start and stop at any time. You can also use MeetEdgar to run A/B tests on your content to find the most optimal language and content for your posts.

MeetEdgar is integrated with LinkedIn, Twitter, Facebook, and Instagram.

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15. Buffer

Price: Starts free and goes up to $199/month

Buffer operates in much the same way as MeetEdgar for social media posting, but also offers analytics on posts, so it's worth checking out, as well. It has tiered pricing, and plans range from free to $199 per month.

Buffer is one of my favorite social media tools. Its simplicity is its value proposition. You can easily get started in a matter of minutes, but it's got plenty of features for the advanced user, as well.

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16. Hootsuite

Price: Starts at $29 per month, or custom enterprise pricing

Hootsuite is more of an enterprise social media management solution, but it's quite powerful and very popular. Hootsuite is able to store your approved content in a cloud that team members can access 24/7 for social media posting needs. It allows multiple posts to be scheduled at once with developed tags and keywords.

Using Hootsuite, you can track the performance of your social media content. Hootsuite can calculate ROI, conversions, and track public conversations about your brand or specific subject matter. Plans have tiered pricing, starting at $29 per month and ranging toward $599 per month for enterprise.

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There are plenty of different tools for you to tackle your marketing problems head-on -- you just need to decide where to focus first. Which tool works best with your company structure and ultimate goals?

If you want a free, comprehensive, all-in-one marketing service, check out HubSpot's free marketing tools.

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27 of the Best Affiliate Marketing Tools for Every Occasion

Do you want to turn your site into a money-making machine? Rhetorical question – of course you do. Chances are, you follow the same successful formula as most of us. You create engaging content to attract visitors. Then, you turn those visitors into leads and send them down the sales journey. You make money from the customers who actually buy your products.

It’s a good system, that’s why everyone uses it. But it’s not the only way to make money. You can also promote affiliates and get paid for it. If you do well, you can make a lot of money from it.

And we want to see you make money, which is why we’re sharing 27 of our favorite affiliate marketing tools with you.

But first, let’s cover the basics.

Is Affiliate Marketing Easy Money?

If easy means “money for nothing,” then no.

Forget all those stories you hear about how easy affiliate marketing is. Or how you can make money without doing anything at all.

But in terms of difficulty, building an affiliate campaign isn’t that hard. It requires work.

Affiliate marketing is like any other marketing campaign. You have to conduct research, create content, and capture leads. To be successful, you must build a marketing strategy around your affiliate campaign.

Now for the good news. The affiliate marketing tools listed here will help you build that strategy. Of course, you’ll still have to spend time researching and creating content. But these 27 tools will help you build a successful campaign from the ground up.

Now that we got that out of the way, let’s jump right in.

Quick Links (Table of Contents)

Email Marketing Tools

Analytics Tools

Page Builder Tools

Traffic Tools

Research Tools

Social Media Tools

Affiliate Marketing Platforms

Content Creation Tools

Email Marketing Tools

1. OptinMonster

Ready to beef up your email list but don’t know how to start? Dive right in with OptinMonster.

Use OptinMonster to create engaging, beautifully crafted optins. It only takes a few short minutes thanks to its drag and drop design. What’s more, OptinMonster’s features let you choose how visitors engage with your optins. These features include:

As you can see, OptinMonster is way more than an email marketing tool. It’s a fully-functional lead generation platform that works with popular email marketing tools.

But how does this boost affiliate marketing, you ask? Simple.

Use it with your favorite email marketing platform to grow your mailing list. From there, you can start promoting your affiliates in your newsletters. More subscribers mean more leads and more potential money for you.

2. CakeMail

Tired of the usual email marketing platforms?

Want something that makes receiving emails fun for your readers? Then check out CakeMail. It’s an effective email tool that’ll knock the socks off your affiliate campaign.

CakeMail might look like a regular old email tool, but there’s more to it than meets the eye. Other email tools also make newsletters easy, but CakeMail lets you make actual eye candy. Hence the name! Try its easy-to-use templates to build professional, beautifully crafted emails in minutes.

Plus, it comes with cool tools like A/B testing, segmentation, and a Google Analytics add-on. What does this mean for affiliate marketing? Well, you get tools for growing subscriber lists and creating attractive emails. Attractive emails makes better affiliate content, and better content converts.

3. Constant Contact

Constant Contact is an email marketing tool that’s both powerful and beginner-friendly. Also, Constant Contact is one of the most popular mailing platforms around. So it’s no surprise it integrates with many eCommerce tools – including OptinMonster. Plus, it has a wide range of mailing templates. So, you’ve got a lot to work with when crafting affiliate newsletters.

4. MailChimp

Looking for an easy, cost-effective email marketing tool to enhance your affiliate campaign? Try MailChimp. It’s free up to 2,000 subscribers, so play around and get used to it. And when it’s time to scale, upgrade to one of its premium solutions. Plus, you can combine MailChimp with OptinMonster and bulk up your mailing list. Then you’re ready to craft affiliate-driven newsletters.

Pretty simple, right?

Analytics Tools

5. MonsterInsights

Here at OptinMonster, we believe in the value of convenience and accessibility. Because something’s powerful doesn’t mean it has to be complicated. This is why we love using MonsterInsights in all our marketing campaigns.

MonsterInsights is a WordPress plugin for tracking site performance. But that’s not all. It also presents complicated Google Analytics data in a digestible, easy-to-understand manner. Try using it to measure the performance of your affiliate campaign. MonsterInsights gives you everything you need to overhaul your marketing strategy.

Go check it out. You’ll be surprised at how easy it is to use.

6. Everflow

Looking for a collection of powerful affiliate marketing tracking tools? Then you might want to check out Everflow.

Everflow places many awesome performance tracking tools right at your fingertips. Its real-time analytics lets you measure:

  • Impressions.
  • Conversions.
  • Revenue generated.
  • All post-conversion activities in your affiliate campaign.

Use this data to tweak your ongoing affiliate marketing strategy, or build a new one from scratch. Either way, Everflow gives you the tools to turn affiliate links into steady income.

7. CAKE

CAKE has a range of great marketing tools for boosting site performance. One of those tools is Journey, an awesome tracking tool for measuring affiliates.

Journey puts you in the affiliate marketing driver’s seat. Its analytics tools help you make data-driven decisions around your affiliate campaign. That way, you get actionable info that improves your affiliate content.

Page Builder Tools

8. Instapage

A good landing page can do wonders for your conversion rates. However, the importance of landing pages may be common knowledge, how to create them isn’t. Not everyone is an amazing web designer oozing creativity. But thanks to Instapage, that’s okay.

Instapage is a drag and drop builder that lets anyone create awesome landing pages.

But Instapage is more than that. It’s actually one of the best affiliate marketing resources in your toolbox. That’s because Instapage comes with features like A/B testing and heatmaps. That way, you can roll out finely-tuned pages that promote your affiliates.

9. Flippa

Flippa isn’t your traditional page building tool – you can’t even build pages with it. So, why is it even ranked on our list of top affiliate marketing tools? Because it’s one of the easiest ways to get an affiliate marketing website, hands down.

With Flippa, you skip all the blood, sweat, and tears that go into building a top-performing website. Instead, you buy a ready-made one in your niche that’s already built and optimized for SEO. The framework for organic traffic has already been laid out. All you have to do is promote your affiliate’s content and you’re good to go.

Traffic Tools

10. ThirstyAffiliates

If you’re running your website on WordPress, ThirstyAffiliates is a must. Not a traffic tool in the traditional sense, ThirstyAffiliates does improve affiliate traffic.

It does this through “link cloaking.” That’s a fancy word for turning long, ugly links into something less overwhelming. And you want your links smaller, because prettier links are easy to remember and even easier to share.

11. AdSanity

AdSanity is a nifty WordPress plugin that gives you control over your advertisements. You can use it to create ads for affiliate products and display them on your site. What’s more, AdSanity also lets you automate ads, so they’re displayed as specific times. Also, its traffic tools simplify the tracking process.

That way, you know who’s viewing and clicking your advertisements.

12. AffTrack

AffTrack is a collection of affiliate marketing tools for growing your affiliate network. You can use them to improve traffic and conversions, as well as manage your affiliates. It even lets you tune your campaign based on your visitors’ devices, language, and country.

13. ClickInc

ClickInc is an affordable affiliate marketing tool for tracking traffic and performance. It’s great for boosting SEO and sending organic traffic to your affiliate content. Plus, its alerts you of any changes to your campaign, like when an affiliate drops you.

Research Tools

14. SemRush

There’s no such thing as failure, only learning experiences. It sounds cliche, but it’s true. Mistakes teach us what not to do. So, why not use your competitors’ mistakes to improve your marketing strategy? With SEMRush, you can.

SEMRush lets you spy on other companies’ paid advertising campaigns. It shows you a lot of important things, like:

  • Where competitors spend money on advertisements.
  • How those advertisements perform.
  • Ways you can tweak your affiliate marketing campaign.

Not sure who your competitors are? No problem! SEMRush has a few other nifty tools which you can use to:

  • Find and target potential competitors and customers.
  • Research high-quality keywords.
  • Identify patterns in your industry. What’s trending and what’s yesterday’s news?

See where we’re going with this? SEMRush is like a marketing Swiss Army knife. It has everything for building SEO-driven content that drives your affiliate marketing campaign.

15. Ahrefs

Ahrefs is a popular competitor researching tool for tracking your competition. Great for enhancing your own marketing strategy, Ahrefs makes it easy to:

  • Research new content used by top-performing brands.
  • Analyze backlinks.
  • Explore new link-building opportunities.

Naturally, you want to strengthen your affiliate campaign. Well, you’ll be excited to know Ahrefs’ “Content Explorer” lets you do that. Use it to find other brands in your industry, and see if they want to become affiliates.

16. LongTailPro

Have a hard time finding the right keywords for your content? Then add LongTailPro to your collection of affiliate marketing tools.

If you’ve been in eCommerce for a while, you can probably guess what LongTailPro does by looking at its name. It’s a tool for finding keywords for your web content. More specifically, longer keywords that are easier to top Google’s first page with.

Better keywords deliver better traffic. More visitors interested in your content will land on your website. And if your affiliate links and keywords align, that’s more opportunities to convert. Everyone’s happy.

Social Media Tools

17. Commun.it

Commun.it offers a collection of affiliate marketing tools for your Twitter campaign. You can use it to:

  • Research trending content.
  • Scope out leads.
  • Track conversations easier.

While not designed specifically for affiliate marketing, Commun.it’s tools let you:

  • Expand your influence on Twitter.
  • Improve engagement.
  • Build relationships with industry professionals.

Commun.it makes it easy to build a Twitter community around your brand. And once you build your community, you can start sharing affiliate content with them.

18. Social Searcher

Add Social Searcher to the list of must-have affiliate marketing tools.

Why? Because it lets you track conversations across all popular social media channels. You can use it to see what people are saying about your brand, product, or industry.

What’s more, Social Searcher makes it easier to come up with engaging social media content. You get a sense for what topics, hashtags, and memes are popular for specific platforms. You can use that information to create high-converting affiliate content.

19. Hootsuite

There’s an unwritten law about Hootsuite. You have to mention it when listing social media tools.

Why? Because Hootsuite is a favorite, and it’s been around for a while. Plus, it works with all popular social networking sites.

You can use it to:

  • Schedule posts.
  • Promote affiliate links.
  • Build relationships.
  • Enhance your marketing strategy.

Give it a try. Hootsuite offers a free version you can use to launch your first affiliate campaign. And when you need to grow, upgrade to one of their premium solutions anytime.

Affiliate Marketing Platforms

20. Tipalti

Tipalti is arguably one of the best affiliate marketing tools you’ll ever come across.

Why, you ask?

Because Tipalti manages how affiliates are paid. And if you’re paying people to market your product, that’s very important.

But that’s only the half of it. Tipalti also has competitive fees. That makes it a favorable alternative to PayPal and other payment platforms.

Moreover, Tipalti simplifies international payments, so everyone gets paid on time. And we all know how important that is.

Best of all, Tipalti automates the entire payment process. This means you can spend more time on what really matters – coming up with killer content.

21. LinkTrust

LinkTrust is an all-in-one marketing platform for managing affiliate campaigns. It’s designed to give you total control over your affiliates. You can use it to track impressions, leads, and conversions, as well as manage payouts. Basically, LinkTrust does it all and is easily one of your top 5 affiliate marketing tools.

22. HitPath

Want to enjoy all your favorite affiliate program tools without cycling between platforms? Then HitPath is the perfect tool for you.

HitPath is a powerful tracking platform for monitoring affiliate campaigns across multiple channels. Use it to track data on your eCommerce site and social media platforms from one location. But to call HitPath a tracking tool would be doing the program a great disservice.

Think of it as a comprehensive affiliate marketing solution. You can use HitPath to:

  • Send direct messages to affiliates.
  • Create and send affiliate newsletters.
  • Automate affiliate payouts.
  • Sharpen your marketing campaigns.

It even has a built-in content management system (CMS). That’s useful for fleshing out your affiliate campaign.

23. Impact

Impact is a comprehensive marketing platform. With it, you get 4 affiliate marketing tools for researching and managing partnerships. It’s great for scouting and connecting with affiliates that align with your brand.

But that’s not all! Impact also tracks campaign performance and lets you manage your affiliate relationships. That way, you can build the perfect marketing campaign that works for you, on your terms.

Content Creation Tools

24. WordPress

Beginners, take note. WordPress is, without a doubt, the easiest way to establish your online presence. WordPress powers roughly 30% of the internet for a reason – it’s powerful and easy to use.

With all the great eCommerce plugins available, sharing affiliate content is a breeze.

Want to learn more? Take a look at this beginner’s guide to affiliate marketing by our friends at WPBeginner.

25. Canva

Snazzy images are the bread and butter of any successful affiliate marketing campaign. Unfortunately, some companies skip on visuals. Usually, because they don’t have a graphic designer on the team. But with Canva, you don’t need one.

Canva lets you create awesome, attention-grabbing pictures for your content. Use it to create banners and other exciting imagery for your affiliate campaign.

26. Lumen5

Lumen5 uses stunning shorts to capture your reader’s attention. It’s like Canva, but with videos.

Want to hear something really cool? Lumen5 uses artificial intelligence to perfect your videos. What a great way to improve conversions in your affiliate campaign.

27. Easelly

Aren’t infographics cool? They’re fun, quirky, and great for helping readers understand complex information. With Easelly, you can use the power of infographics to liven up your affiliate content. Explain challenging concepts or give relatable diagrams using one of its ready-made templates.

And don’t be surprised if you see one of your pictures shared on social media. Everyone loves a good infographic, after all.

Build the Affiliate Campaign You Deserve

Ready to roll out your affiliate marketing campaign? Heck yeah you are. And the tools on this list will help you build an affiliate campaign that works for you.

And if you really want to take your marketing strategy to new heights, try OptinMonster today.

Case Study: See How Top 6 Digital Increased Affiliate Revenue 30% Using Exit-Intent®!

That way, you have custom lead generation tools for promoting your affiliate content. And then the money will come pouring in.

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